Starting with associates who began donating blood back in 1944, the partnership between Nationwide, the Nationwide Foundation and the America Red Cross has evolved significantly through the years. As a founding member of the American Red Cross Annual Disaster Giving Program, the Nationwide Foundation extends the company’s promise to customers by helping communities when disasters strike. Since 2000, the Foundation has awarded the American Red Cross nearly $12.9 million to support disaster services and several bloodmobiles. In addition, a number of Nationwide leaders lend their time and expertise by serving on chapter boards, and associates continue – 70 years later – to donate blood to help the American Red Cross maintain a sufficient blood supply.
In 2016, Nationwide again has joined forces with the American Red Cross in an expanded partnership to drive awareness and promote two lifesaving American Red Cross campaigns—the Home Fire Campaign and the Aquatics Centennial Campaign. The partnership is part of Nationwide’s Make Safe Happen program dedicated to reducing accidental childhood injuries and making homes safer for children. Home fire fatalities and drowning are two of the top four causes of accidental death among children—most of the time, these accidents are preventable.
Learn more about the Nationwide Foundation.
Learn more about Make Safe Happen.