The American Red Cross is happy to partner with television and film studios and other content producers. Our partnerships take many forms but the goal is always of mutual benefit: increased awareness, participation and fundraising for the Red Cross; increased authenticity and positive community impact for your production. Take a moment to explore some of our recent entertainment industry collaborations, then get in touch to discuss how we can work together.
Recent and Ongoing Campaigns
98 Degrees and Mastercard Surprise the American Red Cross for the Holidays
On September 23 & 24, 2017, rideshare company Lyft partnered with the American Red Cross to “Lyft Up Our Neighbors in Need” and support Red Cross Disaster Relief at the third annual Pilgrimage Music & Cultural Festival in Franklin, TN. Together, thanks to generous festival attendees and a dollar for dollar match by Lyft, we raised over $25,000 for Red Cross Disaster Relief.
Twitch gamers GoldGlove, VernNotice, HayliNic and FemSteph joined forces to raise money for Giving Day from Monday, April 24th through Wednesday, April 26th, engaging fans, followers and fellow gamers for 48 hours.
With over 1500 individual donations made throughout the marathon stream, the gamers were able to help raise over $59,000 in donations, and helped secure the $25,000 #help1family hashtag match generously made by Craig Newmark of Craigslist. With surprise raffle prizes, fan interactions, and Red Cross storytelling, this incredibly positive event stretched across social media and the Twitch gaming universe.
As part of the #LovedOnesSafe campaign to promote home fire awareness and safety tips, Harajuku Lovers by Gwen Stefani curated a limited edition "Shop" on People Magazine's online store, PeopleShop, raising money for the American Red Cross.
Red Cross volunteers were proud to reenact their real-life roles in the aftermath of the “Miracle on the Hudson.” For the filming, we supplied authentic Red Cross tents, blankets, and more – identical items to those our volunteers brought to the site of the accident.
Former NFL Player and current ESPN personality Marcellus Wiley with Red Cross volunteers in Compton.
Former NFL Players Jessie Tuggle and Victor Green install a smoke alarm in Marietta, GA.
ESPN SportsCenter anchor Kevin Negandhi works to improve fire safety at a home in the Bronx.
Britney raised money for flood relief in her home state through Red Cross fundraising partner Crowdrise, auctioning off a chance to be her guest at the 2016 VMAs as well as the outfit she wore for her VMA performance.
In addition to the funds raised through the auction, Britney made a personal financial donation of $125,000 to fund the purchase and creation of a brand new Red Cross Emergency Response Vehicle which is now complete and stationed in Louisiana.
Let's discuss how the Red Cross can partner with your production, client, brand or initiative.
Get Involved: Everyone is WelcomeJoin the Red Cross mission by making a financial donation, donating blood or learning a life-saving skill that will prepare you for the future.
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