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The American Red Cross is happy to partner with television and film studios and other content producers. Our partnerships take many forms but the goal is always of mutual benefit: increased awareness, participation and fundraising for the Red Cross; increased authenticity and positive community impact for your production. Take a moment to explore some of our recent entertainment industry collaborations, then get in touch to discuss how we can work together.


Recent and Ongoing Campaigns

98 Degrees and Mastercard Surprise the American Red Cross for the Holidays
Members of the famed boyband “98 Degrees” took time out of their busy 2017 holiday season of touring and album promotion to visit the Red Cross offices in New York City. They wanted to thank a group of dedicated volunteers and employees for all their hard work through a busy Fall 2017 disaster season. The band teamed up with #Masterpass by Mastercard to spread holiday cheer by singing carols, providing treats and hot cocoa, taking photos and delivering gifts.

Wendy Williams Helps the American Red Cross Install its 1 Millionth Smoke Alarm
Our Home Fire Campaign aims to make households and neighborhoods safer by installing free smoke alarms around the country. Here’s what happened when Wendy Williams visited her hometown of Asbury Park, New Jersey, to help the American Red Cross “Sound the Alarm” and install our 1 millionth smoke alarm.

“Lyft Up Our Neighbors in Need” at Pilgrimage Music & Cultural Festival

On September 23 & 24, 2017, rideshare company Lyft partnered with the American Red Cross to “Lyft Up Our Neighbors in Need” and support Red Cross Disaster Relief at the third annual Pilgrimage Music & Cultural Festival in Franklin, TN. Together, thanks to generous festival attendees and a dollar for dollar match by Lyft, we raised over $25,000 for Red Cross Disaster Relief.

Kevin Hart Raises Nearly $1.5M for Hurricane Harvey Relief
After Hurricane Harvey devastated the Gulf Coast, actor, comedian and activist Kevin Hart kicked off an exciting peer to peer fundraiser. Raising money for American Red Cross Harvey Relief, Kevin wanted to help those directly impacted, and challenged not only his fans to support those affected, but also his celebrity friends. Fellow actors, musicians and athletes such as Dwayne Johnson, The Kardashians, Nicki Minaj, Wendy Williams, Steve Harvey, and Will Ferrell, to name a few, were quick to join in and donate. Along with thousands of his fans, Kevin helped raise nearly 1.5M to support those impacted by Hurricane Harvey. Kevin then joined the Red Cross on the ground in Houston to deliver food, water and supplies to individuals and families in need, along with friend and fellow supporter, NBA star Chris Paul.

Shell and NASCAR Driver Joey Logano Support Hurricane Harvey Relief
In the aftermath of Hurricane Harvey, Shell Oil Company donated $1 million to the American Red Cross to support the response to the hurricane. Joey Logano, driver for the #22 Shell-Pennzoil Ford Fusion, also donated $25,000 to the Red Cross. As part of this incredible partnership, the No. 22 car was branded with the Red Cross logo for two races this fall.

Twitch Gamers Hold 48-hr Marathon Fundraising Stream for Red Cross Giving Day

Twitch gamers GoldGlove, VernNotice, HayliNic and FemSteph joined forces to raise money for Giving Day from Monday, April 24th through Wednesday, April 26th, engaging fans, followers and fellow gamers for 48 hours.

With over 1500 individual donations made throughout the marathon stream, the gamers were able to help raise over $59,000 in donations, and helped secure the $25,000 #help1family hashtag match generously made by Craig Newmark of Craigslist. With surprise raffle prizes, fan interactions, and Red Cross storytelling, this incredibly positive event stretched across social media and the Twitch gaming universe.

Gwen Stefani and PeopleShop Raise Money to Support Home Fire Campaign
harajuku lovers

As part of the #LovedOnesSafe campaign to promote home fire awareness and safety tips, Harajuku Lovers by Gwen Stefani curated a limited edition "Shop" on People Magazine's online store, PeopleShop, raising money for the American Red Cross.

The Red Cross Featured in Sully Starring Tom Hanks
Sully film poster

Red Cross volunteers were proud to reenact their real-life roles in the aftermath of the “Miracle on the Hudson.” For the filming, we supplied authentic Red Cross tents, blankets, and more – identical items to those our volunteers brought to the site of the accident.

Athletes Install Smoke Alarms to Save Lives
During Fire Prevention Week 2016, celebrity athletes pitched in on neighborhood events in Los Angeles, New York and Atlanta to install free smoke alarms in homes that needed them.

Britney Spears Helps Communities Affected by Floods in Louisiana

Britney raised money for flood relief in her home state through Red Cross fundraising partner Crowdrise, auctioning off a chance to be her guest at the 2016 VMAs as well as the outfit she wore for her VMA performance.

In addition to the funds raised through the auction, Britney made a personal financial donation of $125,000 to fund the purchase and creation of a brand new Red Cross Emergency Response Vehicle which is now complete and stationed in Louisiana.

Chayanne Encourages Fans to
Donate Blood

With PSAs in both Spanish and English, Chayanne uses the occasion of his own birthday to encourage the public to donate lifesaving blood.

Niki Taylor Encourages Blood Donations
The Red Cross, Niki Taylor and Nexcare Bandages teamed up to encourage Americans to donate blood and platelets in honor of World Blood Donor Day.

Josh Duhamel Tapes PSAs for His Local Red Cross
A long time supporter, Josh shares his thoughts on the LA chapter’s 100th anniversary, the importance of disaster preparedness, and why he first became involved with the Red Cross.
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