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The American Red Cross is happy to partner with television and film studios and other content producers. Our partnerships take many forms but the goal is always of mutual benefit: increased awareness, participation and fundraising for the Red Cross; increased authenticity and positive community impact for your production. Take a moment to explore some of our recent entertainment industry collaborations, then get in touch to discuss how we can work together.


Recent and Ongoing Campaigns

Twitch Gamers Hold 48-hr Marathon Fundraising Stream for Red Cross Giving Day

Twitch gamers GoldGlove, VernNotice, HayliNic and FemSteph joined forces to raise money for Giving Day from Monday, April 24th through Wednesday, April 26th, engaging fans, followers and fellow gamers for 48 hours.

With over 1500 individual donations made throughout the marathon stream, the gamers were able to help raise over $59,000 in donations, and helped secure the $25,000 #help1family hashtag match generously made by Craig Newmark of Craigslist. With surprise raffle prizes, fan interactions, and Red Cross storytelling, this incredibly positive event stretched across social media and the Twitch gaming universe.

Gwen Stefani and PeopleShop Raise Money to Support Home Fire Campaign
harajuku lovers

As part of the #LovedOnesSafe campaign to promote home fire awareness and safety tips, Harajuku Lovers by Gwen Stefani curated a limited edition "Shop" on People Magazine's online store, PeopleShop, raising money for the American Red Cross.

The Red Cross Featured in Sully Starring Tom Hanks
Sully film poster

Red Cross volunteers were proud to reenact their real-life roles in the aftermath of the “Miracle on the Hudson.” For the filming, we supplied authentic Red Cross tents, blankets, and more – identical items to those our volunteers brought to the site of the accident.

Athletes Install Smoke Alarms to Save Lives
During Fire Prevention Week 2016, celebrity athletes pitched in on neighborhood events in Los Angeles, New York and Atlanta to install free smoke alarms in homes that needed them.

Britney Spears Helps Communities Affected by Floods in Louisiana

Britney raised money for flood relief in her home state through Red Cross fundraising partner Crowdrise, auctioning off a chance to be her guest at the 2016 VMAs as well as the outfit she wore for her VMA performance.

In this clip from the Ellen DeGeneres Show, Britney announces her $125,000 donation of a new Red Cross emergency response vehicle for Louisiana.

Chayanne Encourages Fans to
Donate Blood

With PSAs in both Spanish and English, Chayanne uses the occasion of his own birthday to encourage the public to donate lifesaving blood.

Niki Taylor Encourages Blood Donations
The Red Cross, Niki Taylor and Nexcare Bandages teamed up to encourage Americans to donate blood and platelets in honor of World Blood Donor Day.

Josh Duhamel Tapes PSAs for His Local Red Cross
A long time supporter, Josh shares his thoughts on the LA chapter’s 100th anniversary, the importance of disaster preparedness, and why he first became involved with the Red Cross.
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