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Commercial Licensing Partnerships

Join forces with one of the world's most respected & recognized brands.

Across the country and around the world, the American Red Cross has served our neighbors in times of need for more than 100 years. Today, when our services are needed more than ever, the revenues from our commercial licensing program help support our humanitarian mission.

Licensing opportunities are available across many consumer and commercial product categories, including health, home, professional, office ready, and lifestyle. By partnering with us, your organization demonstrates its commitment to our values while sharing in the trust and respect we have earned over the years.

How to Become a Licensing Partner

We appreciate your interest in partnering with the Red Cross and are committed to creating efficient working relationships – starting with our application process.

  1. 1

    Tell us about your organization and how you envision us working together, using our online application.

  2. 2

    Within 5 business days, a member of our licensing team will call to discuss your ideas in depth.

  3. 3

    Pending the outcome of that call, you may be invited to submit product samples and a partnership proposal.

Partner With One of the World's Most Respected Brands

Red Cross provides humanitarian services and training to more than 40,000* people each day.
*Average over the past 3 years
erv in front of disaster site
lifeguard aed training
man donates blood
service member greets family
international red cross volunteer
*The Young & Rubicam BrandAsset® Valuator is the world’s longest-running and most extensive study of brands, covering 50,000 brands and dating back to 1993. The U.S. panel includes 17,000 nationally representative adults, with data collected quarterly. Base: June 2013.
red cross pin
2017 Licensees

A variety of companies are partnering with the American Red Cross to co-brand their products. Download our list of current licensees.

Report Unauthorized Use

Written permission is required before using the Red Cross brand. Please help us maintain the integrity of our brand by reporting any unauthorized use of our name, logo and other trademarks.

Report Unauthorized Use