Donate By Instant Messaging
Though we're most visible after hurricanes, floods, earthquakes and tornadoes, we also respond to the needs of families affected by destructive home fires every day. You don't have to get the nation's attention to get ours. Even if it involves just one person or one family, a disaster can be devastating if it happens to you.
The i'm Initiative is a new program that connects you with the disaster relief efforts of the American Red Cross through Windows Live™ Messenger. By participating in the i'm Initiative and selecting the Red Cross as your charity of choice, you will generate funds for Red Cross disaster relief with every instant message conversation you have using i'm. These funds won't come from your pocket, but from Microsoft, who will share a portion of the program's advertising revenue with the Red Cross.
With no set limit on the amount donated, the more i'm conversations you have, the more you will help the Red Cross respond to disasters of every size and scope. The Red Cross is guaranteed a minimum donation of $100,000 by Microsoft during the first year of the program.
There is no fee for joining or using Windows Live Messenger, and signing up is quick and easy. Visit http://im.live.com to join.
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