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Giving Opportunities & Corporate Supporters

The contributions of corporate citizens enable the Red Cross to make a tremendous difference every day for those who rely on our services in disasters and other emergencies.

Learn more about our giving opportunities and corporate supporters below, and be sure to read the latest news about how companies are supporting our mission.

Interested in donating a percentage of your sales or collecting donations from customers? Learn more about other ways to donate and fundraise, or see a list of retailers and businesses who supported our recent disaster relief efforts.

Annual Partnership Opportunities
Your donation powers the Red Cross to provide compassionate care to those in need, for those down the street, across the country and around the world. By making a charitable donation to the Red Cross, your organization will be there for millions of people who face emergencies every year and help as they rebuild their lives. While the programs listed below are our signature funding opportunities, we welcome the opportunity to discuss the impact your gift of any size can make. Contact us to discuss more.
Annual Disaster Giving Program (ADGP) and Disaster Responder Program
Each year, the American Red Cross immediately responds to nearly 64,000 disasters around the country— from home fires to tornadoes and severe winter weather, hurricanes and floods to transportation accidents and explosions. The Red Cross not only provides food, shelter and clothing, but also offers comfort and care to help those affected by disaster during their time of greatest need. Members of our Annual Disaster Giving Program (ADGP) and Disaster Responder Program pre-invest in disaster relief, ensuring the Red Cross can pre-position supplies, secure shelters, maintain vehicles and train volunteers nationwide, so we’re always ready to respond, day and night. This support also means we can remain on hand to assist people as they recover and help become better prepared for the next disaster.

Donors that commit $250,000 or more annually to Red Cross Disaster Relief are recognized as Annual Disaster Giving Program (ADGP) or Disaster Responder Program members, based on their giving level, and receive significant access to Red Cross benefits, information and decision-makers. To learn how your organization can get involved, please contact us.
Home Fire Campaign Partnerships
No one is immune to home fires. They can strike you, your loved ones, neighbors and colleagues – any one of us at any time. In fact, every eight minutes, the American Red Cross responds to a devastating home fire or other disaster. Through our Home Fire Preparedness Campaign, the Red Cross and our partners are aiming to reduce deaths and injuries caused by home fires by 25 percent. We are asking every household in America to join us in taking two simple steps that can prevent home fires and save lives: test your smoke alarms monthly, and practice fire drills at home.

You can help the Red Cross save lives, reduce injuries and cut down on needless losses from home fires. To learn how your organization can get involved, please contact us.
Sound the Alarm
As part of the Home Fire Campaign, every spring, the Red Cross will rally volunteers to Sound the Alarm and install 100,000 new smoke alarms nationwide, saving lives in some of the nation’s most at-risk communities. At the same time, we will raise home fire safety awareness through national marketing and media, and we will build on the spring events by continuing to install smoke alarms and educate community members year round. You can sponsor our Sound the Alarm efforts and receive premiere ongoing visibility while helping fight people’s biggest disaster threat.

Align with the Red Cross and spotlight your commitment to helping stop home fires. To learn how your organization can get involved with Sound the Alarm, please contact us.
Service to the Armed Forces (SAF) Giving Program
Every day across America, men and women answer our nation’s call to military service. Wherever these military members are, they have one thing in common—they know they can turn to the Red Cross for help. As the nation’s longest standing organization serving America’s military families, we are uniquely equipped with a global network of thousands of volunteers and employees to support the military 365 days a year through emergency communications, training, support to ill and injured service members and veterans, and access to community resources. Members of our SAF Giving Program stand with the Red Cross as we help military members, veterans and their families prepare for, cope with, and respond to the challenges of military service.

None of us can erase the unique challenges that military members, veterans and their families face, but we can ensure that they never face them alone. Donors that commit $250,000 or more annually to Red Cross Service to Armed Forces are recognized as SAF Giving Program members and receive high levels of recognition in channels that reach military members and the general public. To learn how your organization can get involved, please contact us.
Blood Services Partnerships
Every two seconds, someone in America needs blood. Each day, the American Red Cross is helping to save lives by meeting this ongoing need in communities across the country–providing lifesaving blood and blood products to thousands of individuals who need it to survive: cancer patients receiving chemotherapy, surgery patients, accident victims and mothers giving birth. The support of our Blood Services partners ensures that the Red Cross can continue to provide lifesaving blood and blood products to those in need by providing the safest and most reliable blood to those who need it.

A single blood donation can save up to three lives. Stand with the American Red Cross as we save lives and help us meet our nation’s current and future blood supply needs. Donors that commit $250,000 or more annually to Red Cross Blood Services receive high levels of recognition in channels that reach loyal blood donors and the general public. To learn how your organization can get involved, please contact us.
Local and Regional Partnerships
Every day, the American Red Cross is there in communities across the country to assist people who face emergencies. We secure food and lodging for the family struck by a home fire. We help a deployed soldier get home for the birth of his son. We provide blood to the child battling cancer. And we could not do it without the ongoing help of businesses and foundations of all sizes.

Across the country, the Red Cross welcomes the opportunity to work with companies and foundations that have a strong interest in deepening their support. With multiple giving options, local or regional partnerships can provide critical support for Red Cross service delivery and spotlight your gift in front of other Red Cross supporters in your area. To learn how your organization can get involved, please contact your local Red Cross.
  • AbbVie Foundation
  • Circle K
  • Deep River Snacks
  • Kraft Heinz Company
  • Monsanto Fund
  • Rayovac, a division of Spectrum Brands, Inc.
  • Zurich
  • Campaign Sponsorship Opportunities
    During key times of year, we focus on reaching the American public with important messages and calls to action in support of our services. When you align with our campaigns, you spotlight your company’s community commitment and reinforce a cause relevant and meaningful to your customers and employees – all while receiving the brand lift of alignment with the Red Cross. Contact us to discuss how you can be a part of any of the exciting opportunities listed below

    88 percent of people want to hear how companies are supporting causes.

    2013 Cone Communications
    Holiday Campaign
    People want to give back during the holiday season. They make donations to charities en masse and, more and more, they expect to help others while shopping, banking, staying in hotels or even paying bills. At the Red Cross, we capture the season’s spirit of giving with our annual Holiday Campaign. Our campaign taps people’s desire to “Give Something that Means Something,” inspiring acts of goodness and emphasizing that the holidays are about giving back.

    When you partner with the Red Cross during the holidays, you access a premier brand and your promotion is reinforced through our campaign. We will recognize your contribution in a range of Red Cross channels, collectively reaching millions of our supporters. To learn how your organization can get involved, please contact us.

    Giving Day
    On March 28, 2018, we will celebrate our fourth annual Giving Day. On this day, thousands of people across the country will come together to support the critical work of the American Red Cross by making a financial donation to ensure that their neighbors and community would not be alone when something unexpected happens and leaves them with nowhere to turn.

    We hope you will stand with us to make more good things happen with the Red Cross. We have many opportunities available for you to be a part of Giving Day, from sponsorship opportunities to tools to help you ‘build buzz’. To learn how your organization can get involved, please contact us.
    Why This Matters

    Learn how the Red Cross, with your support, brings help and hope to millions of people.

    Your Donation Impacts Lives

    Donate Now

    Support all the urgent humanitarian needs of the American Red Cross.

    $10.00 is the minimum online donation amount. All donations are tax deductible.