Welcome to the American Red Cross Brand Standards Web site. This explains how to use our Red Cross logo, and includes downloadable, print-quality vector files, jpgs and gifs. For more information on this and other elements of our brand identity, read the Brand Standards book.
The American Red Cross owns rights in American Red Cross and the red cross emblem consisting of a Greek red cross. The American Red Cross’s trademark rights in American Red Cross and the red cross emblem date back to 1881. With the exception of a few individuals and companies that used the Greek red cross before 1905, the American Red Cross has the exclusive right to use the Greek red cross in the United States.
Please remember that the American Red Cross logo should be used correctly–it is one of our most valuable assets. It is an image that stands as a worldwide symbol of goodwill and humanitarianism.
- Three logo versions are available.
- The Red Cross logos may be reduced or enlarged, but don’t alter their height-to-width ratio. Do not attempt to remake them with your own image manipulation or desktop publishing applications. Use the graphics provided.
- The Red Cross logo must be printed or displayed on a field of pure white. White space equal to at least one arm of the cross must be left all the way around the logo.
- Do not use the cross alone or as a graphic device.
- Color Basics:
- The red cross and the black logotype is preferred. Always strive to use this version.
- When you must use one color, all-red is preferable.
- The logo may appear in all-black for newspaper ads or other all-black ads. For print economy or design considerations, use the logotype alone when the logo cannot appear on a white background. When the logotype is used alone, it may appear in another color. The cross should be either PANTONE® 485 or process 100% magenta and 100% yellow.
A Spanish version of the logo is included to meet special needs. This is the only acceptable, non-English version of the American Red Cross logo. Most Red Cross materials for Spanish-speaking areas use the English version.
If you have technical questions regarding this Web page, please send an e-mail to BrandID@usa.redcross.org. Tell us what you are trying to do, whether you are using a Windows or Macintosh computer, and what programs you are using. If you have other questions regarding the American Red Cross brand standards, send us an e-mail or leave a voice mail at (202) 303-4223. We respond promptly and we are here to help.
Thank you for helping to protect the American Red Cross brand identity.
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