The Power of Two Newsletter - September 2006 issue
During a stop in Hobe Sound, Florida, Red Cross volunteers and staff cheer and hold up a banner in support of Steve Weagle's ride for raising awareness of the Red Cross' hurricane preparedness and other disaster relief programs. (Bill Husted, fourth from right, prepares to wave to the T.V. audience.)
*Photo credit: Sam Yates, Public Information Officer, American Red Cross Martin County Chapter.*
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Boating Safety and Water Safety Makes For Smooth Sailing
by Sharon J. Alfred, Red Cross Editor and PR Volunteer
Did you know? Since 1914, the United States Power Squadrons (USPS) has been leading the way in teaching others about safe boating practices. And, the American Red Cross is the leader in teaching people about first aid and water safety. The way William (Bill) E. Husted sees it, both these organizations adhere to a theme of safety. Husted is a longtime member of the USPS, and a contributor of time and money to the American Red Cross. More recently, he began to take an active role in the Power of Two program.
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How Detroit Red Cross Deflects Disasters
By Lamar Lockridge, Power of Two Intern
The Power of Two program has been implemented in locales all across the U.S.A., stretching across from Rhode Island to California, plus Hawaii and Alaska too. But, let's shed light on how the American Red Cross Southeastern Michigan Chapter in Detroit has implemented the Power of Two program in its community. First off, why did the Southeastern Michigan Chapter implement the program at their local American Red Cross? The answer is so that the chapter could go from a staff-driven disaster public affairs program to a volunteer-driven program. Professionally-savvy PR volunteers let the paid Red Cross staff focus on more day-to-day marketing communication activities, such as establishing lasting partnerships with the media.
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To All Power of Two (Po2) registrants - Would you like to be more active in the Po2 program? The key may be to contact the local Red Cross chapter of your choice. If you are on the membership rolls at national headquarters as a Po2 volunteer, your local chapters may still be unaware of your availability to volunteer. Please contact your local chapter by going to the RedCross.org site, and putting in your work or home zip code in the "Find The Red Cross Nearest You" box, and then give them a call.
If you have any questions about this, send an email to Sharon Alfred, PR Project Coordinator, at alfreds@usa.redcross.org.
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Red Cross News
A Year of Healing: The American Red Cross Response to Hurricanes Katrina, Rita and Wilma, profiles Red Cross volunteers whose kind hearts made it possible for the organization to respond to last fall’s devastating storms.
Weather forecasters expect lower storm activity for the 2006 Hurricane Season, nevertheless, the American Red Cross remains firm in encouraging the public to "get prepared." The preparedness message is especially important for those communities that are often in the path of a major storm.
The terrorist threat unearthed by the U.K. authorities has caused the U.S. Transportation Security Administration to increase the threat level, and as a consequence new travel regulations have been put in place. All airlines have begun lengthy and thorough searches of all passenger baggage. The American Red Cross has some helpful hints on what people should do to lessen the stress of traveling in light of the new security restrictions.
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