Social Media

Campaign Social Information

Pre-Giving Day: March 7-April 20, 2016
Giving Day: April 21, 2016
Hashtag: #help1family
Websites: General:
Giving Day:
Red Cross Twitter: @RedCross
Red Cross Facebook:
Instagram Handle: @americanredcross

Social Media Visuals

Click here to access a variety of images that can be used across your social media channels.

Sample Posts

Save the Date [Use messaging starting now!]


We’re joining forces to #help1family with @RedCross on April 21! Learn more:


We’re proud to help the American Red Cross make an impact! If we all #help1family think of what we could do. Join us on April 21 for #RedCross Giving Day and #help1family. Learn more:

Recruit Ambassadors [Use messaging March 7 to April 20]


Want to make an impact to #help1family? Become a @RedCross Giving Day Ambassador:


Nearly every eight minutes, the #RedCross meets a family that has lost everything to a home fire or other disaster. We’ve chosen to become a Social Ambassador to help the Red Cross spread awareness of their Giving Day on April 21. Will you become an Ambassador to #help1family with us? Sign up now:

Schedule a Gift [Use messaging April 1 to April 20]


For $88.50 you can #help1family through @RedCross. Schedule your Giving Day gift now:


Ever wonder what it takes to support one family after a home fire or other disaster? You can help the American Red Cross provide a family with a day’s worth of food, plus blankets and other essentials for just $88.50. Make an impact. Schedule your #RedCross Giving Day gift now to #help1family:

Giving Day Messages


It’s @RedCross Giving Day! You can make an impact and #help1family. Join us:

Will you #help1family? $30 could provide 6 blankets for ppl affected by disasters big & small

Make an impact on @RedCross Giving Day. Become a volunteer! #help1family

There are many ways to #help1family. Consider donating blood for @RedCross Giving Day:


Today we’re proud to stand with the American Red Cross in support of their Giving Day. Nearly every eight minutes, the #RedCross meets a family that has lost everything — the roof over their heads, their clothes, their most cherished possessions — to a home fire or other disaster. But you can help during those first devastating hours. Learn how: #help1family

Every eight minutes the American Red Cross responds to a home fire or other disaster. And today they need our support. Your gift of $88.50 can #help1family with a day’s worth of food, plus blankets and other essentials:

Best Ways to Amplify on Social

  • Use the campaign hashtag. Each time #help1family, is used on Facebook, and Instagram from April 1 – April 22, Craig Newmark, founder of craigslist and craigconnects, will generously donate $1 to Red Cross up to $25,000.
  • Your company’s social media team can follow the #help1family hashtag as well as the national Red Cross social accounts (Facebook, Twitter, Instagram and our blog, Retweet or share any relevant posts from these accounts, and be sure to tag us when sharing from your company’s social accounts.
  • Personalize your messages! Why does your company support the Red Cross? Do you have stories from employees or customers who’ve been helped by the Red Cross that you could share? (With their permission, of course!)
  • Encourage your social followers, employees and/or customers to spread the word about Giving Day through their own personal social networks. They can sign up to be Giving Day Ambassadors here:
  • Consider leveraging your organization’s social channels to empower your fans and followers to take action – and share that action – in support of the Red Cross. On Giving Day, for example, promote the need for financial donations, and offer to provide a dollar match for every time the post is shared or retweeted. Be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign.

After Giving Day

After Giving Day, take time to show your appreciation to your social audiences. Your Red Cross relationship manager can provide you with the amount of total donations raised so that you can report back to your followers, thank them for their support, and encourage continued participation in the American Red Cross mission throughout the year.