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Campaign Information

  1. Red Cross Take a Class Button Icon

    Pre-Giving Day - March 7 - April 25, 2017

  2. Red Cross Take a Class Button Icon

    Giving Day - April 26, 2017

  3. Red Cross Take a Class Button Icon

    Hashtag - #help1family

  4. Red Cross Take a Class Button Icon

    Websites - redcross.org | redcross.org/givingday

  5. Red Cross Take a Class Button Icon

    Twitter - @RedCross

  6. Red Cross Take a Class Button Icon

    Facebook - facebook.com/redcross

  7. Red Cross Take a Class Button Icon

    Instagram - @americanredcross

giving day
Social Media Visuals

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Sample Social Media Posts & Tips

Save the Date - Use Messaging Starting Now!

Twitter

We’re joining forces to #help1family with @RedCross on April 26! Learn more: redcross.org/givingday

Facebook

We’re proud to help the American Red Cross [tag page] make an impact! If we all #help1family think of what we could do. Join us on April 26 for #RedCross Giving Day and #help1family. Learn more: redcross.org/givingday

Recruit Ambassadors - Use Messaging March 7 - April 25

Twitter

Want to make an impact to #help1family? Become a @RedCross Giving Day Ambassador: http://rdcrss.org/ambassador

Facebook

Nearly every eight minutes, the #RedCross meets a family that has lost everything to a home fire or other disaster. We’ve chosen to become Social Ambassadors to help the Red Cross spread awareness of their Giving Day on April 26. Will you become an Ambassador to #help1family with us? Sign up now: http://rdcrss.org/ambassador

Schedule a Gift - Use Messaging April 3 - April 25

Twitter

For $88.50 you can #help1family through @RedCross. Schedule your Giving Day gift now: redcross.org/givingday

Facebook

Ever wonder what it takes to support one family after a home fire or other disaster? You can help the American Red Cross provide a family with a day’s worth of food, plus blankets and other essentials for just $88.50. Make an impact. Schedule your #RedCross Giving Day gift now to #help1family: redcross.org/GivingDay

Giving Day - April 26

Twitter

It’s @RedCross Giving Day! You can make an impact and #help1family. Join us: redcross.org/GivingDay

Will you #help1family? $30 could provide 6 blankets for ppl affected by disasters big & small redcross.org/GivingDay

Make an impact on @RedCross Giving Day. Become a volunteer! http://www.redcross.org/support/volunteer #help1family

There are many ways to #help1family. Consider donating blood for @RedCross Giving Day: redcrossblood.org

Facebook

Today we’re proud to stand with the American Red Cross in support of their Giving Day. Nearly every eight minutes, the #RedCross meets a family that has lost everything — the roof over their heads, their clothes, their most cherished possessions — to a home fire or other disaster. But you can help during those first devastating hours. Learn how: redcross.org/GivingDay #help1family

Every eight minutes the American Red Cross responds to a home fire or other disaster. And today they need our support. Your gift of $88.50 can #help1family with a day’s worth of food, plus blankets and other essentials: redcross.org/GivingDay

Best Ways to Amplify on Social Media
  • Use the campaign hashtag #help1family to amplify the campaign.
  • Your company’s social media team can follow the #help1family hashtag as well as the national Red Cross social accounts (Facebook, Twitter, Instagram and our blog, RedCrossChat.org). Retweet or share any relevant posts from these accounts, and be sure to tag us when sharing from your company’s social accounts.
  • Personalize your messages! Why does your company support the Red Cross? Do you have stories from employees or customers who’ve been helped by the Red Cross that you could share? (With their permission, of course!)
  • Encourage your social followers, employees and/or customers to spread the word about Giving Day through their own personal social networks. They can sign up to be Giving Day Ambassadors here: http://rdcrss.org/ambassador
  • Consider leveraging your organization’s social channels to empower your fans and followers to take action – and share that action – in support of the Red Cross. On Giving Day, for example, promote the need for financial donations, and offer to provide a dollar match for every time the post is shared or retweeted. Be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign.
  • After Giving Day
    After Giving Day, take time to show your appreciation to your social audiences. Your Red Cross relationship manager can provide you with the amount of total donations raised so that you can report back to your followers, thank them for their support, and encourage continued participation in the American Red Cross mission throughout the year.
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    Back to Giving Day Toolkit

    Continue to learn about how your organization can support The American Red Cross Giving Day.