Contributed by Pooja Trivedi, a Red Cross Regional Communications Specialist in San Jose
The day after Hurricane Sandy made landfall on the East Coast, Wells Fargo Bank committed $1 million to the relief efforts of Superstorm Sandy, including a donation of $250,000 for the American Red Cross Disaster Relief Fund.
Wells Fargo also activated a customer donation program to support Red Cross relief efforts. Starting October 30, 2012, the promotion ran a total of 16 days and raised more than $1,355,000.
“We also knew our team members and customers wanted to help, and were pleased to offer them the ability to donate funds at over 12,000 ATMs across the country,” said Jonathan Velline, head of Wells Fargo ATM Banking and Store Strategy. “We were overwhelmed by how quickly and generously they responded.”
Wells Fargo supports the American Red Cross through a variety of means. The company has a strong employee giving campaign, participates in annual events to build comfort kits at offices nationwide, and is a member of the Annual Disaster Giving Program.
Wells Fargo will be one of three presenting sponsors for the 2013 Bay Area Red Cross Gala.