SanDiego - Leadership - Charlene Zettel

Charlene Zettel – Interim Chief Executive Officer

Charlene Zettel is the interim Regional Chief Executive Officer for the American Red Cross of San Diego/Imperial Counties. Appointed in July 2017, Charlene will serve in the interim role as a search takes place for a new regional CEO. Charlene also serves on the Board of Directors for the local Red Cross, having re-joined the board in 2016 after previously serving from 2002-2010.

Charlene furthers the organization’s mission in the community through leading the region’s disaster preparedness initiatives, emergency relief efforts, services to members of the armed forces and their families, and more. Charlene also provides key directional oversight for Prepare San Diego, a four-year regional resiliency initiative driven by the Red Cross to help prepare the San Diego region for human emergencies and disasters. Within the local Red Cross Board of Directors, Charlene chairs the Government Affairs Committee.

Prior to filling in as the interim CEO for the Red Cross, Charlene was the Chief Executive Officer of Donate Life California, the state-authorized nonprofit administering the nation’s largest organ and tissue donor registry from October 2011 until her retirement in January 2016. She is well known throughout the region for her time in the California State Assembly from 1998-2002, where she was the Republican Caucus chair, vice chair of Jobs and Economic Development, and a member of Appropriations, Education, Health, Rules, and Transportation committees.

Charlene also is on the Board of Regents for the University of California. She was appointed to the position in 2009 and serves on the Academic and Student Affairs, Compliance & Audit (Chair), Finance and Capital Strategies, Investments (Vice Chair), and National Laboratories Committees.

Raised in Los Angeles, she received a Bachelor of Science from the USC School of Dentistry where she met her husband, David. They have two grown sons, Brent and Jeff.

Red Cross San Diego Malinda McDonald

Malinda McDonald - Chief Administrative Officer (CAO)

Malinda McDonald serves as Chief Administrative Officer (CAO) at the American Red Cross San Diego/Imperial Counties Chapter where she oversees the financial operations of the region and manages the region’s Service to the Armed Forces and Women, Infants & Children (WIC) programs. Malinda also oversees support departments including volunteer management and logistics, and manages the region’s service site in Imperial Valley.

Malinda joined the Red Cross in 1999, previously holding positions of Director of Finance and Support Services, Controller and Accounting Manager. She has been nationally recognized by the American Red Cross with the Presidents Award for Employee Excellence for her extraordinary efforts in the professional/technical services area, most notably during the 2003 Cedar Fire. Malinda also played a major role in the finances and accounting of funds raised during the 2007 San Diego Wildfires in which the chapter was given responsibility to oversee $26.5 million allocated for the Relief, Planning and Assistance program that ultimately helped more than 300 San Diegans recover. Additionally, she was acknowledged as the San Diego Business Journal Chief Financial Officer of the Year, Non-Profit Small honoree in 2009.

Since 2003, Malinda and her team have increased the region’s assets by 400% and reduced expenses by 10.53%. A native San Diegan, Malinda brings more than 20 years of experience, previously working for Community Health Group, KPMG and The Hahn Company. She is a Certified Public Accountant and holds a degree from San Diego State University. Malinda resides in the South Bay with her husband and two daughters.

Red Cross Wendy McKinney San Diego

Wendy McKinney - Chief Development Officer (CDO)

Wendy McKinney is the Chief Development Officer (CDO) for the American Red Cross of San Diego/Imperial Counties. As the CDO, Wendy works with external partners, corporations, individual donors, volunteers and others to advance the organization’s mission in the community by raising funds to support disaster preparedness initiatives, emergency relief efforts, services to members of the armed forces and their families, and more.

A native of Los Angeles, Wendy brings over 20 years of marketing, sales and fundraising experience in the financial services industry and more than 10 years of experience in the non-profit industry. Most recently, Wendy successfully created and led the fundraising division of one of San Diego’s oldest and largest non-profits, the Neighborhood House Association (NHA). As development director, Wendy led NHA’s 100 Year Centennial Celebration, which raised over $1 million for the organization.

Prior to joining NHA, Wendy worked in the financial services sector for companies including Morgan Stanley Smith Barney (MSSB), VARDS (a division of Wachovia Bank) and AIG/SunAmerica. She was responsible for building the most successful sales team in AIG/SunAmerica’s history, reaching a $5 billion sales goal, as well as maintaining a multi-million dollar sponsorship budget.

Wendy is involved with numerous local organizations, including the San Diego Regional Chamber of Commerce, CEO Roundtable, San Diego Economic Development Corporation and the 1898 Society at the Red Cross. She is also a former Jackie Robinson YMCA board member and former Urban League committee member.

Wendy graduated from University of California at Los Angeles (UCLA) with a Bachelor of Arts degree in Economics. She also holds a Certificate in Nonprofit Management from the University of Michigan, Executive Leadership Institute and is a member of the Association of Fundraising Professionals.

Wendy is married to a local pastor in San Diego and has three children.


Victor Roosen, Regional Disaster Officer

Victor Roosen was appointed the Regional Disaster Officer (RDO) for the San Diego/Imperial Counties Chapter of the American Red Cross in January 2016. In this role Roosen is responsible for all disaster services, including response, recovery and preparedness throughout San Diego and Imperial Counties, as well as in American Samoa.

Victor began his career with the Red Cross in Feb. 2011, serving as the Regional Disaster Officer for Western Pennsylvania region. Victor led the entire disaster workforce in the region, where the Red Cross responds to more than 1,400 home fires and other disasters every year. He led 2,000 volunteers and 18 staff members in providing disaster relief for a 28 county region alone. He also held roles as a Regional Disaster Response Manager and in External Relations.

With more than 20 years of operational leadership experience in businesses and nonprofit industries, Roosen is skilled in volunteer recruitment, training and motivation. Victor’s disaster leadership experience includes serving in the Operations Management activity for national relief operations in West Virginia, Pennsylvania, Mississippi, New York, New Jersey and South Carolina. He also served as the Disaster Operation Director for the flooding relief efforts across Western Pennsylvania during the summers of 2013 and 2014.

Prior to joining the Red Cross in 2011, Roosen worked as a managing member for the RMA Investor Group, LLC in Los Angeles in real estate investment and property management. He also held leadership positions with various other companies throughout Southern California, including serving as regional vice president of ADECCO INC. in Los Angeles.

Victor served as the Vice President of the PA Volunteer Agencies Active in Disaster (VOAD), and on the boards of Medical Disaster Response, Inc. and the Pittsburgh Marathon. He was also a member of the Pittsburgh based Minority Emergency Preparedness Task Force.

Victor holds a bachelor’s degree in Psychology from Brigham Young University (BYU). A native of California, he is proud to be back.

Red Cross San Diego Curt Luthye

Curt Luthye - Regional Volunteer Services Officer

Curt Luthye is the Regional Volunteer Services Officer for the San Diego/Imperial Counties Chapter of the American Red Cross. He leads in recruiting and engaging a workforce of more than 1,300 volunteers. Curt develops volunteer leadership to serve in all areas of the Red Cross.

Previously, Curt served as a senior manager in Disaster Services at the Red Cross. Specializing in mass care, spiritual care, and information & Planning, Curt helped lead eleven national-level disaster responses, including California wildfires; the Oso, WA mudslide; Moore, OK tornadoes; and Hurricane Sandy. Locally, Curt created two regional conferences focused on serving people with access and functional needs, resulting in the San Diego County Access and Functional Needs work group, designed to serve the whole community. In 2013, Curt kick-started the Prepare San Diego initiative, more than doubling the first year goal with more than 250,000 disaster preparedness actions taken.

Prior to the Red Cross, Curt served nine years as a minister with the Church of the Nazarene’s Caribbean regional office, helping both to strengthen local leadership development and coordinate hundreds of volunteer teams that built churches, homes, schools, and medical facilities in 20 Caribbean countries. He also served in Haiti during the earthquake response in 2010, overseeing volunteer teams who came to assist with rebuilding.

Curt graduated from Southern Nazarene University and has a Master of Divinity (M.Div) from Nazarene Theological Seminary. He is committed to people, and his goal is to create meaningful opportunities for people to give back to their communities.

Curt enjoys exploring San Diego’s beaches and hiking trails with his wife, Beth, and their daughter.

Red Cross San Diego Charlie Fleishman

Charlie Fleishman - Director, Service to the Armed Forces

Charlie Fleishman is the Director of Service to the Armed Forces (SAF) for the American Red Cross of San Diego/Imperial Counties. Under his direction the Service to the Armed Forces department provides Red Cross services to service members, veterans and their families throughout the San Diego region – the largest concentration of active duty military in the country and the second largest concentration of veterans on the west coast. Charlie has represented the Red Cross of San Diego/Imperial Counties on several national level working groups that: Conducted a business process review of SAF, designed and implemented a new business model for SAF Emergency Communications and evaluated and helped reengineer the SAF community based service delivery structure. Charlie’s leadership and knowledge helped ensure the San Diego SAF program was positioned to be at the forefront of new and innovative approaches to service delivery. Charlie initially joined the Red Cross in April 2008 and served on the implementation team and managed the consolidated emergency communications center (ECC) in San Diego that provides worldwide emergency message services to military families.

Prior to joining the Red Cross, Charlie spent 30 years in the non-profit social service arena as a program manager and director. During his 18 year career in residential treatment with delinquent youth, he created and implemented the Civic Conservation Corps program -- engaging urban youth in conservation work on public lands. In addition, Charlie served as Services Director for Meals-on-Wheels of Greater San Diego, meeting the needs of 1,000 homebound seniors a day throughout San Diego County. A graduate of Arizona State University School of Social Work, Charlie served four years on active duty with U.S. Air Force before entering college.

Red Cross San Diego Ann Anderson

Ann Anderson - Director - Women, Infants & Children (WIC)

Ann Anderson currently supports San Diego’s most vulnerable families as the Director of the American Red Cross Women, Infants, and Children (WIC) program. A few of Ann’s major responsibilities include leading approximately 85 employees, managing 16 WIC sites across San Diego county, and budget responsibility of over $6M.

The American Red Cross WIC program serves 35,000 people per month, providing them with nutrition education and breastfeeding support, along with checks for healthy foods and referrals to valuable community resources. Also at the American Red Cross, Ann supported military families during emergencies by managing its Service to the Armed Forces program before joining WIC in 2008. Prior to entering the non-profit sector, Ann worked at Xerox for 17 years. Ann had a well-rounded career at Xerox which included seven years in Human Resources, two in Finance, and eight in Operations Management. She received her B.S. in Management from St. John Fisher Coll ege in Rochester, NY, and her M.S. in Executive Leadership (2011) from the University of San Diego.

When Ann isn’t making her community a better place through her hard work and dedication to WIC, she happily spends time with her husband and toddler. Ann also enjoys volunteering her time, especially teaching Sunday school, and designing fresh floral arrangements, playing volleyball and softball, listening to live music, and walking along the beach.

Emily Cox – Regional Communications Director

Emily Cox – Regional Communications Director

Emily Cox is the Regional Communications Director for the American Red Cross of San Diego/Imperial Counties. As the Communications Director, Emily is responsible for all internal and external communications, media relations, social media and disaster public affairs for the local chapter. In her role, Emily increases public awareness of the Red Cross mission and raises the visibility of the Red Cross to help communities understand how to access Red Cross services and programs.

Emily comes to the American Red Cross most recently from the Chula Vista Elite Athlete Training Center where she served as the Director of Marketing & Media Relations for Elite Athlete Services as the ownership of the former Chula Vista Olympic Training Center was transferred to the City of Chula Vista on January 1, 2017. As a part of the ownership transition, Emily coordinated branding and marketing plans for the newly-established third-party operator and liaised with the City of Chula Vista and the United States Olympic Committee (USOC) while the center remains a U.S. Olympic & Paralympic Training Site.

Emily worked for the USOC for five and a half years at the Chula Vista Olympic Training Center, leading the efforts for media and community relations. While at the Olympic Training Center, she planned large-scale community events including the 20th Anniversary Celebration and Olympic Games Opening Ceremony viewing parties on the flight deck of the USS Midway Museum. A career highlight came in the form of supporting Team USA as a press officer at three Olympic Games in London, Sochi and Rio de Janeiro.

Prior to her work with the USOC, Emily was the Communications Coordinator for the San Diego Police Officers Association where she managed their communications projects and transformed their monthly member publication, The Informant, from a newspaper to a magazine.

A Chula Vista native, Emily received her undergraduate degree in Communication at UC Santa Barbara. After earning a Master’s degree from Boston University, she began her career with a Boston public relations agency before moving back to San Diego in 2007.

Board of Directors

The Board of Directors is the governing body for the San Diego/Imperial Counties Chapter and is composed of representatives from many different community sectors. This group develops the vision for our chapter and determines the policies that guide our decisions. The Board ensures that the chapter is an effective steward of our donors’ contributions.
David Geier, Chair
Vice President, Electric Transmission & Distribution
SDG&E/Sempra Utilities

Steven Stuckey, Vice Chair
US Bank San Diego

Andy Fichthorn, Secretary
President (retired)
Sea World San Diego

Stan Hartman, Past Chair
1st Vice President
Alliant Insurance Services, Inc.

Ernesto Arredondo
Area President, San Diego County
Wells Fargo & Company

Robert “Bobby” Brock
Imperial Valley Community Foundation

Mary Ruth Carleton
The Campanile Foundation
San Diego State University

Charles Chamberlayne
Press Secretary
City of San Diego

Joe Craver
CEO (Retired)
American Red Cross

Rodger Dougherty
Director of Public Affairs
Kaiser Permanente

Brian Fennessy
Fire Chief
San Diego Fire & Rescue

Keith Goosby
Fleet & Family Support Programs
Work & Family
Navy Region Southwest

Laura Hart
Vice President, Business Operations
Qualcomm Incorporated

Col. Rick Huenefeld, USMC (Ret.)
Community Liaison Officer
MCRD San Diego

Rosemary Johnston

Pat Lloyd
Vice President, Human Resources
GKN Aerospace

Joe Martinez
Seltzer, Caplan, McMahon & Vitek

Leo Morales
Marketing Manager
Wawanesa General Insurance Co.

Justine Phillips
Special Counsel
Sheppard Mullin Richter & Hampton LLP

Grace Polley
Director, Real Estate & Facilities
AMN Healthcare

Chuck Pretto
Vice President
The Kobey’s Corporation

Ronda Sedillo
Chief Financial Officer
San Diego Padres

Bill Trumpfheller (In memoriam)
Nuffer, Smith, Tucker

Carisa Wisniewski
Partner in Charge
Moss Adams

Charlene Zettel
Retired CEO
Donate Life California

Ex-Officio Members
Wade Ebersole
Veteran’s Administration

Keith Goosby
Navy Region Southwest

Rick Huenefeld
Marine Corps Recruit Depot, San Diego

Rosemary Johnston