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Home Fire Campaign

  • Did You Know?

    Children under five are almost one and a half times as likely to die in a home fire when compared to all other youth.
    Home Fire Campaign
  • Did You Know?

    Families have as little as two minutes to safely escape a burning home.
    Home Fire Campaign
  • Did You Know?

    A working smoke alarm can double a person’s chances of surviving a home fire.

    Home Fire Campaign

To have smoke alarms installed in your home for free call 1-800-746-3511

1. The Red Cross and its partners will install a limited number of free smoke alarms for those who cannot afford to purchase smoke alarms or for those who are physically unable to install a smoke alarm.

2. The Red Cross installs a limited number of specialized bedside alarms for individuals who are deaf or hard-of-hearing.

3. A number of organizations are partnering with the Red Cross to accomplish the goals of our Home Fire Campaign. Depending on where you live and other factors, it is possible that we will forward your request to one of our partner organizations so they can contact you to set up an appointment.

4. The Massachusetts Region provides installation services in Massachusetts only. If you live outside of this area and would like to identify your local region office, please visit RedCross.org (or call 1-800-REDCROSS).

5. If you are able to purchase and install your own smoke alarm, but would like information on home fire safety and smoke alarm installation, please visit redcross.org/homefire.


You and your family can prevent and prepare for a home fire with two simple steps:

Step 1
Practice fire drills at home.

Use this Home Fire Escape Plan worksheet to plan your evacuation and practice it at least twice a year as a family.

Step 2
Test your smoke alarms monthly.

Make sure you and your family are alerted as soon as a fire is detected. If the smoke alarm isn’t working, change the batteries.


The Red Cross Responds to a Home Fire or Other Disaster Every 8 Minutes

That is why we launched the Home Fire Campaign, which aims to reduce the number of fire-related deaths and injuries by 25 percent by 2020. To date in Massachusetts we have:
Red Cross Home Fire Campaign - Stats 3

Conducted 1,400 in-home visits

Red Cross Home Fire Campaign - Stats

Installed more than 4,200 smoke alarms

Red Cross Home Fire Campaign - Stats 5

Installed more than 2,400 carbon monoxide detectors

Red Cross Home Fire Campaign - Stats 2

Created 1,400 evacuation plans

Red Cross Home Fire Campaign - Stats 4

Reached more than 4,000 youth with preparedness information

Red Cross Home Fire Campaign - Stats 6

Visited 95 cities and towns in our region


Home Fire Campaign - Malden

The American Red Cross of Massachusetts coordinated with the Malden Fire Department to install smoke and carbon monoxide detectors in area homes April 30, 2016.

Local Story

massachusetts home fire story

Home fires cause more deaths each year than any other disaster and affect more people than floods, tornados, and hurricanes combined. In fact, the majority of 70,000 disasters the Red Cross responds to each year are home fires.

“Seven times a day someone in this country dies in a home fire, and we have witnessed that tragedy right here in our community,” said Mary Nathan, Disaster Program Manager for American Red Cross of Western Massachusetts. “Smoke alarms save lives.”

Annually, home fires cause 2,500 deaths and $7 billion in property damage in Massachusetts, the problem is more acute during winter months with the increased use of wood and pellet stoves, wood fireplaces and generators during storms.

Through its nationwide Home Fire Campaign program of door-to-door smoke alarm and carbon monoxide detector installation, the Red Cross wants to reduce deaths and injuries from home fires by as much as 25 percent over the next five years. To accomplish this goal, the Red Cross will install more than 1 million smoke alarms around the country, present school-based programs on fire safety and launch a campaign to encourage people to check existing smoke and carbon monoxide alarms.

The local program was launched at the Raymond M. Sullivan Safety Complex in Springfield with the help of Springfield Mayor Domenic Sarno, Springfield Fire Marshall David Rivera, and Andrea Luppi from Columbia Gas of Massachusetts.

The Home Fire Campaign program was developed to be easy and convenient for homeowners and uses a team approach to expedite the installation and education process. During installation, a member of the Springfield Fire Department, a Red Cross volunteer, and a volunteer from Columbia Gas of Massachusetts work together to place and install the safety equipment in a home and educate the residents about fire safety and escape routes.

One of those homes belonged to retired military and Vietnam Veteran Robert McLaughlin and his dog Taffy. A 36-year resident of Springfield, McLaughlin learned about the program through a doorknob flyer from the Red Cross.

McLaughlin has smoke detectors, but they’re old and he knows the importance of new equipment, especially in a mobile home park. “A lot of people don’t realize that (mobile home) units go up so fast,” said McLaughlin. “(The) place just melts.”

McLaughlin appreciated the help and would recommend the program to his neighbors. “It’s money well spent (by the Red Cross). If one person gets out (safely) it’s worth it.”

A gift of any size supports all of the urgent humanitarian needs of the American Red Cross. For more information visit redcross.org/local/massachusetts