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Holiday Shopping Can Help Support Colorado Disaster Recovery

Shops along Manitou Ave.
"One of the easiest ways to contribute to Colorado’s recovery is to buy goods and services in local establishments in disaster-affected communities."

The Red Cross is urging Colorado residents to use their shopping dollars to help the recovering economies of disaster-affected communities by getting out and supporting local businesses on Small Business Saturday, Nov. 30.

Small Business Saturday occurs the day after Black Friday and is an annual event established in 2010 to promote economic support of small local establishments. This year, Small Business Saturday is a great opportunity for Coloradans to stand behind their recovering businesses.

The wildfires and floods that affected more than a dozen communities in our state cost many businesses significantly in both damage and lost revenue. Economic regrowth is a crucial component of communities’ ability to recover in the wake of a disaster. According to the Small Business Administration, about 70 percent of all businesses are considered small businesses, and they also make up for 68 percent of all jobs created; meanwhile as many as 40 percent of small businesses affected by disasters never reopen post-disaster.

“One of the easiest ways to contribute to Colorado’s recovery is to buy goods and services in local establishments in disaster-affected communities,” said Troy Staples, Corporate Preparedness Manager for the American Red Cross of Colorado. “On Saturday, Nov. 30, go shop at local businesses in Manitou Springs, Estes Park, Loveland, Evans, Lyons, Colorado Springs, Larimer County – or any of the small towns you’ve seen in devastating coverage on the news.”

Consumers choosing to spend their money in these local brick-and-mortar shops:

  • Help to keep shops’ doors open, allowing for the faster rejuvenation of the neighborhood;
  • Support jobs and wages for the shop’s employees;
  • And inject life into a recovery cycle that keeps on growing: if local employees have jobs and wages, they, in turn, have income that they can spend to support other shops and businesses, paving the way for a thriving commercial community.
  • Additionally, the revenue provided by sales tax and business property taxes support the local government’s ability to continue providing vital services and community rebuilding.
  • This Small Business Saturday, the Red Cross is encouraging Colorado residents starting their holiday shopping to consider using their business to nourish the recovering economies of disaster-affected towns.