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New Regional Chief Executive Officer to Lead American Red Cross of South Florida

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“You can tell he cares about the volunteers”

The American Red Cross is pleased to announce Alfred Sanchez as  the Regional Chief Executive Officer for the South Florida Region. In this role he will lead a team of over 3,000 volunteers and staff as they support nearly 8 million residents across 13 counties to prepare for, respond to, and recover from natural and man-made disasters.

Sanchez has deep roots in the South Florida area and with the Red Cross, bringing with him a local perspective that has allowed him to hit the ground running. He began his Red Cross journey in the 1990s when he served at the helm of the organization from 1995 to 1998.  In 2014, Sanchez enthusiastically rejoined the South Florida Region Red Cross to lead the organization as Executive Director for Greater Miami and the Keys; a position he will continue to play alongside his new duties as Regional Chief Executive Officer.


Ed Joyce, Chair of the Board of Directors of the American Red Cross of Greater Miami & The Keys commented, “The American Red Cross South Florida Region is very fortunate to find a leader like Alfred Sanchez. His passion and enthusiasm for this organization has already been demonstrated and his leadership with the Greater Miami & The Keys is exactly what we need to deliver the mission, improve services and delivery and continue the financial stability of the Red Cross in this region.”


He brings a local perspective to the organization that will be the up most beneficial. Not long after Sanchez’s appointment as Regional Chief Executive Officer he began a series of Town Hall meetings within the five Red Cross chapters that make up the South Florida Region to discuss the goals and the new direction in which he’ll lead the organization.


“You can tell he cares about the volunteers,” said Debbie Sapp, Regional Volunteer lead for Mass Care. “When he comes into the office, he’ll go around the office and make it a point to speak to every volunteer. He’s energetic and enthusiastic, you know he’s going to be a team builder for the Red Cross,” said Sapp.


“It’s my explicit goal that the Red Cross will push even deeper into our local communities, utilize more expertly trained volunteers and deliver more and better critical services,” said Sanchez. “From disaster response, relief and recovery services, to community preparedness and health and safety training, to services to armed forces and their families, and to -- in especially high need communities,” he said.


Sanchez hopes his vision for a more resilient South Florida will better enable the organization to continue furthering our mission of alleviating human suffering by mobilizing the power of volunteers and generosity of donors.