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Piper the Puppy gives hope to Austin children touched by disaster

Austin, Texas, October 1, 2013 —The American Red Cross of Central Texas today announced a new program that will allow Central Texans to deliver much-needed comfort to children affected by disaster. As children struggle with the confusion and fear that disaster brings, they need more than basic supplies to start the journey towards emotional recovery—they need a friend.

Piper the Puppy, a cuddly stuffed animal with a Red Cross arm band and a “Given by” footpad, is now available for the littlest members of our community to snuggle in their time of need. For a $100 donation, Central Texans can sponsor a Piper to be placed in the arms of a child who has been affected by a disaster in our region. Along with Piper, each child will receive a story called “You’re Loved…But This You Knew,” which helps them make sense of their terrifying situation.

Before Piper is delivered to its new owner, the sponsor’s name is written on its “Given by” footpad. After being loaded into a disaster truck, Piper is handed out to a child affected by disaster in our community. The Red Cross then contacts the sponsor with the age and gender of the child to let them know that Piper has found a new home.

A $100 donation will place one Piper with a child who has been affected by disaster, or $1,200 will allow a whole litter of puppies to find homes with children in Central Texas—one every month for an entire year. The funds raised in the Piper the Puppy program will support ongoing Red Cross disaster relief services in Central Texas, such as providing food, shelter and comfort to those affected by home fires and natural disasters across our region.

To sponsor a Piper the Puppy and show a child you care, call (512) 929-1227 or click here.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.