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Prepare Florida Campaign Partners with the Weather Channel

The TV ad spots are designed to raise awareness of the Prepare Florida campaign and encourage Floridians to develop their own preparedness plan.

In partnership with The Weather Channel, this September the American Red Cross is launching its Prepare Florida Campaign with the release of a 30-second and 60-second public service announcement featuring Meteorologist and Florida native Stephanie Abrams.

The TV ad spots are designed to raise awareness of the Prepare Florida campaign and encourage Floridians to develop their own preparedness plan.

As Florida is one of the highest risk regions in the country for natural disasters, preparedness consisting of well-rehearsed, effective emergency response procedures is the difference between life and death in the event of a disaster.

The American Red Cross has launched a three-year landmark effort throughout the State of Florida to educate and empower hundreds of thousands of Floridians about how to take necessary action to care for themselves, their families, their businesses and their neighbors before, during and after a disaster.

Over the next three years, the Red Cross plans to:

• Increase the number of volunteers recruited, trained, equipped and deployed from 4,500 to 10,000;

• Expand our communities’ capacity to provide food and shelter after a disaster, by increasing its ability to serve and distribute meals by 100%—to 500,000 meals per day;

• Train 500,000 people in lifesaving First Aid, CPR and AED skills.

Viewers are encouraged to do two things, visit www.redcross.org/prepareflorida and download the American Red Cross Mobile Weather Preparedness Apps.