Price Chopper and WNYT have announced that they are launching the “Your Help Counts: Sandy” fundraising pin up campaign for the American Red Cross to help victims of the devastation wrought in New York and beyond by Superstorm Sandy.
Price Chopper will match the first $10,000 raised by its customers. People can purchase window signs for $1 at Price Chopper to show their support for the American Red Cross Disaster Relief. Price Chopper will have Red Crosses available at checkouts in all 130 stores located in NY, VT, MA, NH, CT and PA.
The “Your Help Counts” fundraising program has been an ongoing partnership between Price Chopper, News Channel 13 and the Red Cross for more than 15 years and is activated in times of local, national and international disasters.
“Working together with our media partner, WNYT News Channel 13 Albany, we are confident that the campaign will quickly raise much needed awareness and money to help those affected by the hurricane,” said Mona Golub, the chain’s VP Public Relations and Consumer and Marketing Services.
“Price Chopper’s customers and teammates have always been there to assist victims of natural disaster, whether internationally, nationally or regionally. This time, the need is close to home. By contributing directly to the Red Cross at any open register, via our Your Help Counts: Sandy pin-up program, neighbors can help neighbors deal with the flooding and residual damage that Superstorm Sandy’s wrath unleashed throughout the Northeast,” said Golub.
"As always, we stand with the Red Cross and Price Chopper to help those in need after natural disasters. We know that the Capital Region will join us by donating all they can, so our neighbors along the coast can get back on their feet as quickly as possible,” said Steve Baboulis, WNYT NewsChannel 13 General Manager.
“Once again, we are able to count on Price Chopper, its customers and NewsChannel 13 to help us when disasters strike,” said Gary Striar, CEO of American Red Cross Northeastern New York Region. “The money collected will support the Red Cross efforts to provide comfort and aid to victims of Superstorm Sandy. The Red Cross is extremely fortunate to have such strong community supporters as Price Chopper and NewsChannel 13.”
Shelters are open in nine states and the Red Cross is ramping up a massive feeding operation to get hot meals to residents in places like Long Island, Manhattan, Staten Island and New Jersey.
More than 7,000 people spent Wednesday night in 115 Red Cross shelters spanning nine states including New Jersey, New York, Pennsylvania, Connecticut, Rhode Island, Maryland, Delaware, West Virginia, Ohio and the District of Columbia.
The Red Cross has
The response to Sandy is very large and very costly and the Red Cross needs the public’s help now.