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Red Cross Makes Impact in the Real and Virtual World

Red Cross Response to Colorado Floods
...many people come to us for help via social media. We try to respond to each request with helpful information and resources.

As the Red Cross responds to floods in Colorado, Texas, and other parts of the western US, staff from around the country step up to help. In the age of technology, it should be no surprise that some of them lend a hand virtually. North Carolina is one of several states that will be sending volunteers across virtual, as well as asphalt, highways to help.

Around North Carolina, volunteers prepared to leave the state and head to Colorado to assist with the flooding operation on the ground. Meanwhile, in Raleigh, Lu Esposito started up her computer and logged into a Red Cross console to help manage the influx of social media which inevitably comes with every disaster.

“The volume of the social traffic depends upon the size of the disaster. What we see is that many people come to us for help via social media. We try to respond to each request with helpful information and resources,” Esposito said. The virtual interaction is made possible through a Red Cross Digital Disaster Response Center, launched in 2012.

Find out more about the Red Cross Response in Colorado

See the Red Cross in Action in Colorado

Read more about the Red Cross Digital Disaster Response Center from Mashable

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit, join us on Facebook or follow us on Twitter @TACRedCross.

About the Triangle Region:

The Triangle Area Chapter, located in Raleigh, is the central office for the Triangle Region and covers Wake, Chatham, Franklin, Johnston, Lee and Warren Counties. The Central North Carolina Chapter, based in Durham, covers Durham, Granville, Orange, Person and Vance Counties. The Highlands Chapter, based in Fayetteville, serves Bladen, Cumberland, Harnett, Hoke, and Sampson counties. The Scotland County Chapter, located in Laurinburg, includes a Robeson County Branch, and the Moore County Chapter, located in Southern Pines, includes a Richmond County Branch.