The American Red Cross and White Castle, Inc., Columbus-based restaurant known for its “Sliders,” are partnering to “Turn White Castle Red for Valentine’s Day.”
The two organizations are inviting visitors to area restaurants between now and Valentine’s Day, Tuesday, Feb. 14, to eat, drink and raise money for the Red Cross. When customers place an order, either in-store or at the drive-thru, they are being invited to purchase Red Cross icons for $1, $3 or $5 that are then displayed on the walls of the restaurant, all with the intent to “Turn White Castle Red for Valentine’s Day.”
Donations generated through the purchase of the icons go to fund critical programs of the Red Cross, including disaster relief, emergency messaging to the Armed Forces and community preparedness education, among others. The mission of the Red Cross is carried out by a workforce that is made up of 94 percent volunteers, fueled by the generosity of donors.
“We’re delighted and honored to recognize the kindness of White Castle and their customers,” says Lynne Gump, executive director of the Northern Miami Valley Ohio Chapter of the American Red Cross. “White Castle has been a wonderful partner in our work, and we couldn’t be more grateful for the way they’re ‘sharing the love’ with us this Valentine’s Day.”
This is the fourth year and two organizations have partnered for the Valentine’s Day campaign, raising more than $370,000 through the effort.
“At White Castle, we believe in feeding hunger, hope and dreams,” says White Castle Vice President Jamie Richardson. “We are honored to partner with the American Red Cross – an incredible group of people who feed hope every day, and show us all what it means to turn compassion into action.”
Valentine’s Day is already a special occasion at White Castle. For more than 20 years, White Castle has taken reservations and provided table service, linen tablecloths and candlelight to provide a romantic experience for its fans – or “Cravers” as they’re known to the chain.