White Castle, Inc., Columbus-based creator of the world-famous “Sliders,” is inviting visitors to all of its 400+ stores to share the love with the American Red Cross in the run-up to Valentine’s Day. Beginning Friday, January 31st and continuing through Thursday, February 13th, customers are invited to purchase Red Cross icons to display in White Castle locations, with the intent to “Turn White Castle Red for Valentine’s Day.”
Valentine’s Day is already a special occasion at White Castle. For over 20 years, White Castle has taken reservations and provided table service, linen tablecloths and candlelight to provide a romantic experience for its fans – or as they’re known to the chain – Cravers. This year will be extra special when American Red Cross CEO Gail McGovern joins her husband Don for dinner on Valentine’s Day, Friday, February 14th, at the White Castle on Eighth Avenue in New York City. It’s a special place to the couple – now married for 33 years – since they enjoyed burgers at White Castle on one of their first dates.
The first of the special Red Cross icons, to be purchased for $1, $3 or $5 in-store or at the drive-thru, will be signed and displayed on the Castle’s wall to kick off the fund-raising campaign. White Castle Vice President Jamie Richardson will invite the community to share the love with the Red Cross – and to consider donating in honor of their own loved ones. “At White Castle, we believe in feeding hunger, hope and dreams. We are honored to partner with the American Red Cross – an incredible group of people who feed hope every day, and show us all what it means to turn compassion into action,” he said.
Donations made through “Turn White Castle Red for Valentine’s Day” will fund critical programs of the American Red Cross, including disaster relief, emergency messaging facilitated by Service to the Armed Forces and Community Preparedness Education, among others. The mission of the Red Cross is carried out by a workforce that is made up of 94 percent volunteers, fueled by the generosity of donors.
Throughout the 25 counties served by the American Red Cross Central-Southeast Ohio Region, lunchtime donors will be celebrated as “Cravers of the Day.” “We’re delighted to recognize the kindness of White Castle and their customers,” said Matt Bertram, CEO of American Red Cross Central-Southeast Ohio Region. “White Castle has been a wonderful supporter of our work, and we couldn’t be more grateful for the way they’re ‘sharing the love’ with us this Valentine’s Day.” Red Cross representatives will visit random White Castle locations during the campaign, to meet customers who donate and capture their photos for posting on the social media sites of both organizations as a thank-you.