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Statewide Media Join Forces on Live Fundraiser for Colo Wildfires

Statewide Media Join Forces on Live Fundraiser for Colo Wildfires
"This is a disaster response of historic levels in Colorado, and the disaster season has just begun. We are grateful for the support of the community." - Gino Greco, Regional CEO

Denver, June 19, 2013 – With tens of thousands of Colorado residents already affected by the most destructive wildfire in Colorado history and more dry weather on the horizon, more than 10 Colorado broadcast stations will join forces to host a live phone bank fundraiser from 4:30-7:30 p.m., Thursday, June 20, to support American Red Cross efforts to prepare for, respond to and help people recover from wildfires in Colorado.

Rocky Mountain PBS, Colorado Public Television, KUVO, KUNC, KOAA and KRCC are joining forces with Denver commercial television stations 9NEWS, 7NEWS, CBS4, FOX 31 Denver, Colorado’s Own Channel 2 and KCEC Univision on the statewide, live-broadcast event.

All donations during the Red Cross 2013 Colorado Wildfires Fundraiser will support ongoing Red Cross efforts to help people affected by the recent Black Forest fire, as well as Red Cross responses to other wildfires that may occur this year. Donations will also support the organization’s work to make Colorado communities more prepared for and resilient in the face of wildfires.

The toll-free number to call on June 20 from 4:30-7:30 p.m. will be 1-877-667-6727. Because these phones will not be manned until then, please do not promote this phone number until 4pm on June 20. At that time, Red Cross volunteers will be standing by at Rocky Mountain PBS’ studios to take your donations over the phone, and 100 percent of the proceeds will go directly to the Colorado chapters of the American Red Cross.

Already, the Black Forest Fire has surpassed last year’s Waldo Canyon Fire to become the most destructive in history, forcing tens of thousands of residents to evacuate and destroying nearly 500 homes. Red Cross workers have been on scene since June 11 helping to meet the disaster-related needs of local residents, from operating shelters for evacuees to delivering clean-up supplies in affected neighborhoods, to meeting one-on-one with affected residents to help them plan their recovery.

“This is a disaster response of historic levels in Colorado, and the disaster season has just begun. We are grateful for the support of the community thus far, and we are turning to you to help ensure we have the resources to continue to meet our Colorado communities’ needs,” says Gino Greco, CEO of the Mile High Region of the American Red Cross. “Together with our media partners on June 20, we hope to mobilize our community to give what they can to help us respond to the 2013 Colorado wildfires while also preparing for and responding to other disasters that may affect our state this year – from floods to tornadoes to more wildfires.”

Learn more about the relief efforts and how you can help at www.ColoradoRedCross.org.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.