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The end is near – are you ready?

Eastern MA 10/19/12 The end is near – are you ready?

As the end of the Mayan Calendar approaches, the American Red Cross wants you to be ready for anything.

Will there be floods? Fire? Tornadoes? Zombies? We don’t know what the Mayans are throwing at us, so we’re urging everyone to create their own Red Cross Go Bag.

A go bag is the lowest form of preparedness you can have – about ten items you can quickly take with you and live off for a few days in the event of a disaster.

At, celebrities and visitors are showing off what they’d pack – and suggest you do the same for a chance to win some Red Cross swag.

A panel of expert judges will select six finalists by mid-November, and visitors get to vote for three winners.

While there isn’t a real threat, disasters come in many forms and can happen anytime. Spearhead by Kat Powers, communications director for the American Red Cross of Eastern Massachusetts, the campaign is taking this fun and interactive approach to educate people to be ready for anything. d50 Media of Wellesley took the idea and brought it to life.