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Toyota Keeps Disaster Action Teams Moving to Local Disasters

ARCLA with Toyotas
“By replacing our aging fleet of response vehicles with these Highlanders, we will reduce maintenance costs and increase reliability when assisting our disaster clients.” - Mark Lim, manager, Logistics and Facilities, Red Cross Los Angeles Region

Toyota, a long-time Red Cross Los Angeles Region supporter, is once again helping the organization serve the community by providing the Red Cross with 10 Highlander SUVs at a reduced lease price and two forklifts at a reduced purchase price.

The 2012 Highlanders will be used by Disaster Action Team volunteers who respond to local emergencies in the Los Angeles Region. In the aftermath of residential fires and other local disasters, at the request of the fire department or disaster victims, Red Cross Disaster Action Team volunteers respond to the scene of the disaster and assist families displaced from their homes.

Each vehicle is fully stocked with disaster relief supplies – including personal hygiene items for adults and plush animals for children – and the logistical support items Red Cross volunteers use to ensure aid is given to those who need comfort and care immediately following a fire or other disaster.

“By replacing our aging fleet of response vehicles with these Highlanders, we will reduce maintenance costs and increase reliability when assisting our disaster clients,” said Mark Lim, manager, Logistics and Facilities, Red Cross Los Angeles Region. “We are very grateful for the continued generosity of Toyota.”

In the last two years, Toyota donated four vehicles to the Red Cross L.A. Region and over the years, the company has made significant contributions to the Red Cross for disaster relief. Toyota donated more than $5 million since 2011 to assist victims of the Southern California wildfires, Japan earthquake relief, as well as this year’s devastating Colorado fires and spring storms.