This fall, Coca-Cola is providing a unique way to not only add some happiness to your day, but also to those in need. As part of a pilot program, select Coca-Cola Interactive Vendors in Atlanta will provide consumers with the option to make a donation to the American Red Cross, the nation's premier emergency response organization.
The technology enables consumers to make a specified donation using a credit or debit card following the purchase of a Coca-Cola beverage. Not thirsty but still want to donate? Consumers are able to make a contribution without a purchase by selecting the donation application on the vending screen.
“Using our existing footprint of interactive vending machines, this donation application provides our charity partners, starting with the American Red Cross, a chance to directly engage with thousands of people,” says Thomas A. Barlow, Senior Vice President, Vending/Wholesale, Coca-Cola Refreshments. “We’re excited to connect such worthwhile philanthropic organizations to our most valuable asset – the Coca-Cola consumer.”
This initiative supports the Company’s global commitment with the International Federation of Red Cross and Red Crescent Societies. The global partnership is focused on an increase in collaborative disaster response and preparedness as well as public engagement. By leveraging the power of Coca-Cola’s marketing and vending equipment, the American Red Cross has potential to capture new donors and provide existing donors with a new vehicle for philanthropic engagement.
“When Coca-Cola founder Asa Candler, then mayor of our city, faced the Great Atlanta Fire of 1917, he looked to the Atlanta Red Cross to provide aid to the 1,500 families who lost their homes,” said Terri Badour-Duckett, Chief Executive Officer of the Atlanta and Georgia Region Red Cross. “Today, nearly a century later, Coca-Cola continues to partner with the Red Cross through the unique and exciting Interactive Vendor program and we are truly thankful for their ongoing support.”
While this program is the first of its kind, Coca-Cola hopes to utilize the vending technology to roll out new applications including My Coke Rewards redemption, social media programs and the involvement of additional charities in the future.
To donate today, visit one of the interactive vendors at the following locations: Arbor Place, Discover Mills, Gwinnett Place, Lenox Square Mall, Phipps Plaza, Mall of Georgia, or Town Center.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at blog.redcross.org.