Two days after Superstorm Sandy made landfall in New York and New Jersey, Price Chopper and WNYT NewsChannel 13 announced that they would once again launch the “Your Help Counts” fundraising pin up campaign for the American Red Cross to help victims of the storm. Earlier today, Price Chopper and WNYT NewsChannel 13 presented American Red Cross Northeastern New York Region (ARCNENY) CEO Gary Striar and ARCNENY Board Chair Richard Sleasman with a check for $189,458 for Sandy Disaster Relief.
Price Chopper pledged to match the first $10,000 raised by its customers. The public was able to purchase pin ups for $1 in all of the 130 Price Chopper stores, to show their support for American Red Cross Disaster Relief. Price Chopper had Red Crosses available at checkouts in all 130 stores located in NY, VT, MA, NH, CT and PA. WNYT NewsChannel 13 launched a microsite from www.wnyt.com to raise funds and veteran Anchor/Reporter Benita Zahn traveled to Long Island twice in the past month to report from the affected areas and highlight the work being done by the Red Cross.
The “Your Help Counts” fundraising program has been an ongoing partnership between Price Chopper, News Channel 13 and the Red Cross for more than 15 years and is activated in times of local, national and international disasters.
“We are so pleased that our trusted ‘Your Help Counts’ campaign quickly exceeded the corporate match we put in place and raised significant support for those affected by Superstorm Sandy, in both New York and New Jersey. Our well established partnership with WNYT News Channel 13, the American Red Cross, and the community-at-large can truly be counted on to help those facing the aftermath of natural disaster,” said Mona Golub, the chain’s Vice President of Public Relations and Consumer and Marketing Services.
“Price Chopper’s customers and teammates have always been there to assist, whether nationally, internationally or regionally. This time, those in need were very close to home and we are gratified to have played a role in supporting the Red Cross disaster relief efforts,” said Golub.
“Once again, we are able to count on Price Chopper, its customers and NewsChannel 13 to help us when disaster struck,” said Gary Striar, CEO of American Red Cross Northeastern New York Region. “The money collected supports the Red Cross efforts to provide comfort and aid to victims of Superstorm Sandy. We feel very fortunate to have such strong community supporters as Price Chopper and NewsChannel 13.”
"WNYT NewsChannel 13 is proud to be a part of the ‘Your Help Counts-Sandy’ campaign. Price Chopper and the Red Cross are wonderful partners, who move into action alongside us immediately when a disaster occurs,” said WNYT NewsChannel 13 General Manager Steve Baboulis. “The most important thing to remember is that our Capital Region viewers, and Price Chopper's shoppers, know they have a safe, reliable way to send money to the Red Cross, to assist those who are truly in need after devastating natural disasters."
The three week “Your Help Counts Sandy Campaign” campaign raising $189,458 was collected in the following ways:
$111,224 – Price Chopper’s Red Cross in-store pin-up campaign
$53,104 – Price Chopper/WNYT Microsite donations
$14,875 – Personal checks made payable to the Red Cross, received by Price Chopper
$10,000 – Price Chopper initial donation
$255 – Price Chopper Main Office Raffle
Thanks to the public’s generous support, the Red Cross has been able to provide food, shelter, relief supplies and comfort to thousands of people impacted by Sandy. Our work includes: