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Shelter of Hope Campaign to Raise Awareness for Disaster Relief

Shelter of Hope Campaign to Raise Awareness for Disaster Relief
When disasters strike, people need help. It takes the whole community- including the Red Cross- to get them back on their feet and we want to make sure that happens quickly.

On Monday, June 1, local Red Cross CEO Bill Earley begins a week-long stay in a simulated disaster shelter. He will remain at the shelter as it travels throughout the county.

The effort, called Shelter of Hope, is being used to raise funds for local disaster relief, while also bringing awareness to the vital services the Red Cross provides in the community with the help of compassionate volunteers and generous supporters.

“When disasters strike, people need help. It takes the whole community- including the Red Cross- to get them back on their feet and we want to make sure that happens quickly,” said Bill Earley, CEO of the Red Cross of San Diego/Imperial Counties. “That’s why I’m living in this shelter for the entire week- to raise awareness for all that we do, and encourage others to get involved by volunteering and donating to support our mission.”

Locally, the Red Cross responds to an average of one disaster every 24 hours. Shelter of Hope was developed as a way to help draw attention to the Red Cross and showcase just how crucial donations are to ensuring the Red Cross mission of preventing and alleviating human suffering in the face of emergencies- from wildfires to home fires and so much more.

The week-long Shelter of Hope event kicks off of on the morning of June 1 at the local Red Cross headquarters (located at 3950 Calle Fortunada, San Diego, 92123). Festivities will be open to the public starting at 8 a.m., and will include the chance to visit Bill in the shelter, participate in hands-on CPR training with Red Cross experts, take part in chapter and disaster response vehicle tours, enter giveaways and more.

The Shelter of Hope will continue to move throughout San Diego as the week continues. “I’ll be living and working in the shelter all week,” said Earley. “I’m hoping that plenty of folks will come out to visit, and see what we’re all about. We have plenty of activities and giveaways in store each day, in addition to seeing the shelter itself.”

Red Cross Shelter of Hope Schedule

  • Mon. June 1: KICKOFF EVENT at Red Cross Headquarters 3950 Calle Fortunada, San Diego, CA 92123
  • Tues. June 2: Petco Park 100 Park Blvd, San Diego, CA 92101
  • Wed. June 3: Parkway Plaza 415 Parkway Plaza, El Cajon, CA 92020
  • Thurs. June 4: Westfield Carlsbad 2525 El Camino Real, Carlsbad, CA 92008
  • Fri. June 5: Chula Vista Fire Department 820 Paseo Ranchero, Chula Vista, CA 91910
  • Sat. June 6: San Diego County Fair 2260 Jimmy Durante Blvd, San Diego, CA 92014
  • Sun. June 7: Kobey’s Swap Meet 3500 Sports Arena Blvd, San Diego, CA 92110

    Follow Bill on Twitter @BillEarleySD for his own updates and use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross and find more updates via the chapter’s Facebook page.

    Those interested can also find more information about Shelter of Hope at crowdrise.com/shelterofhope.

    About the American Red Cross of San Diego/Imperial Counties

    The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/sandiego or connect with us on Facebook and YouTube and Twitter.