Since 2011, Stars for Heroes, a fund-raising campaign from CKE the parent company of Carl’s Jr., has raised close to $2 million to support more than 40 military charities nationwide—including the American Red Cross and our military services programs.
Locally, restaurant customers in Monterey County stopped in to their local Carl’s Jr. in May, to show their support with almost $9,000 in donations. For each $1 given, guests received a commemorative patriotic star-shaped cutout and restaurant coupons valued at more than $10 to use toward future purchases.
The American Red Cross Service to the Armed Forces program receives 10 percent of the funds raised through this campaign nationwide and locally the Chapter receives a large percentage of the annual donations. The money raised supports campaigns like Holiday Mail for Heroes as well as communication services for men and women stationed away from home.