FARMINGTON, CONN., September 4, 2014 – September is National Preparedness Month and this year Price Chopper and Clear Channel Communities have launched a special, month-long campaign with the American Red Cross to encourage listeners and shoppers alike to Be aware. Be prepared. Be Red Cross Ready.
Throughout the month of September, the campaign will offer a wide array of information to help people become “Red Cross Ready” for emergencies, while also raising funds to help local Red Cross chapters prepare for and respond to disasters big and small.
“We are very excited to be working in partnership with Price Chopper and Clear Channel Communities to share important information about emergency preparedness during National Preparedness Month,” said Mario Bruno, CEO of the American Red Cross Connecticut and Rhode Island Region. “In addition to raising money to help the Red Cross prepare and respond to emergencies, this campaign will make a real difference in our community by teaching people how they can prepare for disasters.”
"Unlike the disaster-focused campaigns that have brought our community together, National Preparedness Month serves to heighten and localize awareness on the front side,” said Mona Golub, Price Chopper's VP of Public Relations and Consumer Services. “It not only prompts each of us to ensure that our homes and cars are equipped with ready kits (non-perishable food, batteries, first aid items, etc.), and that we have an evacuation plan and functioning fire extinguishers, fire and CO2 alarms, but it calls attention to the fact that our regional Red Cross chapter responds to emergencies on a daily basis and needs our ongoing support to continue their life-sustaining work right here at home," she added.
From September 1 through September 30, customers at any of Price Chopper’s 135 stores (located in NY, VT, MA, NH, CT and PA) can support their local Red Cross chapters by making donations at checkout. Price Chopper will match all donations made throughout the month, up to $10,000. Shoppers can also take action during National Preparedness Month by purchasing emergency supplies such as flashlights, batteries, bottled water and non-perishable food at Price Chopper stores.
To further encourage people to “Be Red Cross Ready” this September more than 30 Clear Channel radio stations in the Northeast will share essential Red Cross preparedness information with listeners all month long. People can tune in and/or go online to find helpful tips and resources, including downloadable fact sheets, to help them get better prepared for emergencies.
“Clear Channel Communities is committed to using its airwaves to make a positive impact in the lives of local listeners,” said Kristen Delaney, Regional Market Manager of Clear Channel Media and Entertainment. "By partnering with Price Chopper and the American Red Cross during National Preparedness Month, we can extend our reach and help even more listeners prepare their families for emergencies throughout the year."
For more information about National Preparedness Month and Red Cross emergency preparedness resources, visit www.redcross.org/prepare.