Each weeknight, KMOV Channel 4 Chief Meteorologist Steve Templeton delivers the “4 Degree Guarantee” forecast, which includes the high temperature for the following day. The next day, he compares the forecast high temperature to the actual high temperature. Each time that the forecast is within four degrees of the actual high, KMOV donates $50 to a designated charity.
In December 2013, KMOV chose the American Red Cross as its “4 Degree Guarantee” charity. Steve’s successful forecasting led to an $850 donation to the local Red Cross. On January 13, 2014, Red Cross Regional CEO Cindy Erickson accepted the check on behalf of the organization.
“This donation will be used to help people in our local communities who are recovering from disasters such as tornadoes, flooding or house fires,” Erickson said. “We are so grateful that KMOV chose to spotlight our organization and raise awareness of the great work our amazing volunteers are doing every day, right here at home.”
“The American Red Cross, I’ll tell you, they are out there, whether it’s ice, snow, or the tornadoes back in December,” Templeton said during one broadcast. “They are there when disasters happen and they rely on donations.”
This support from KMOV will help the Red Cross provide food, shelter, clothing, and other necessities to individuals in need. The American Red Cross of the Greater St. Louis Region responds to emergencies and disasters in St. Louis city and 66 surrounding counties in Missouri and Illinois. Red Cross volunteers respond to an average of three house fires each day. The Red Cross relies on volunteer, community and donor support to fulfill its mission.
Locally, the American Red Cross is a proud member agency of the United Way, which makes significant investments every year in Red Cross services.