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Price Chopper Partners with Red Cross to “Give What Fire Takes”

FARMINGTON, Conn. (September 17, 2015) – This September, Price Chopper is joining forces with the American Red Cross to “Give What Fire Takes” through a special, month-long campaign. From now through September 30, Price Chopper shoppers can join the effort to save lives, reduce injuries and cut down on needless losses from home fires by making donations to Red Cross Home Fire Relief at checkout. Price Chopper will match all donations made during the month, up to $10,000.

“The Red Cross responds to more than 800 disasters in our region each year, and the vast majority of those are home fires,” said Stefanie Arcangelo, Chief Communications Officer, American Red Cross Connecticut. “The support we receive from Price Chopper and their customers this September will ensure that we can provide relief to fire victims all year long and keep working to reduce the number of fire-related losses we see in our community.”

“We’ve all heard stories of home loss due to fire on the news, and the Red Cross is usually included in those stories, as they come to the aid of the victims, providing shelter and assistance,” said Pam Cerrone, Price Chopper/Market 32 Manager of Community Relations. “Our involvement in the ‘Give What Fire Takes’ campaign promotes and raises awareness about the relief the Red Cross provides after a fire, and gives people an opportunity to support their efforts. We’re so pleased to be able to help an organization that helps so many.”

iHeartMedia has partnered with Price Chopper/Market 32 and the Red Cross to provide media support for this special campaign. In addition to encouraging radio audiences to “Give What Fire Takes” at Price Chopper/Market 32 stores throughout the month of September, iHeartMedia will also help to spread the word about free fire safety resources available through the Red Cross.

All gifts made to Red Cross Home Fire Relief through the Price Chopper “Give What Fire Takes” campaign will enable the Red Cross to provide critical services to people impacted by home fires, along with lifesaving tools and information to support home fire prevention efforts. 

For more information about home fire relief and prevention efforts in the Connecticut region please visit . 

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit