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Price Chopper Partners with Red Cross to Give What Fire Takes

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"The support we receive from Price Chopper...will ensure that we can provide relief to fire victims"

This September, Price Chopper/Market 32 is joining forces with the American Red Cross to “Give What Fire Takes” through a special, month-long campaign. From September 1-30, Price Chopper/Market 32 shoppers can join the effort to save lives, reduce injuries and cut down on needless losses from home fires by making donations to Red Cross Home Fire Relief at checkout. Price Chopper/Market 32 will match all donations made during the month, up to $10,000.

“The Red Cross responds to more than 500 disasters in our region each year, and the vast majority of those are home fires,” said Gary Striar, CEO, American Red Cross Eastern New York Region. “The support we receive from Price Chopper, Market 32 and their customers this September will ensure that we can provide relief to fire victims all year long and keep working to reduce the number of fire-related losses we see in our community.”

“We’ve all heard stories of home loss due to fire on the news, and the Red Cross is usually included in those stories, as they come to the aid of the victims, providing shelter and assistance,” said Pam Cerrone, Price Chopper/Market 32 Manager of Community Relations. “Our involvement in the ‘Give What Fire Takes’ campaign promotes and raises awareness about the relief the Red Cross provides after a fire, and gives people an opportunity to support their efforts. We’re so pleased to be able to help an organization that helps so many.”

NewsChannel 13, My 4 and iHeartMedia have partnered with Price Chopper/Market 32 and the Red Cross to provide media support for this special campaign. In addition to encouraging audiences to “Give What Fire Takes” at Price Chopper/Market 32 stores throughout the month of September, these partners will also help to spread the word about free fire safety resources available through the Red Cross.

All gifts made to Red Cross Home Fire Relief through the Price Chopper/Market 32 “Give What Fire Takes” campaign will enable the Red Cross to provide critical services to people impacted by home fires, along with lifesaving tools and information to support home fire prevention efforts.

For more information about home fire relief and prevention efforts in the Eastern New York Region, please visit