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American Red Cross North Texas Region Welcomes New CEO, Keith Rhodes

“I couldn’t be more excited to hit the ground running,” said Rhodes. “I’m proud to wear the brand of such an iconic global organization”

The American Red Cross welcomes Keith Rhodes as the Chief Executive Officer for the North Texas Region. Beginning his Red Cross career in May 2016, Rhodes emerged as the perfect choice to enhance the Red Cross mission across its 121 Texas counties.

Rhodes says his first duty is to meet with his team, board members and key stakeholders to gain their support and garner insights. When asked about his initial emphasis, Rhodes noted that aside from disaster response, raising public awareness about how the organization supports United States military members and their families is paramount. “As service members return home from Iraq and Afghanistan in increasing numbers, it’s critical that they know how to access the American Red Cross for assistance. I’ll be working with community leaders to ensure that we’re raising adequate funds and providing as many programs as we can for all of our lines of service, including our support to military families”.

Currently, the North Texas Region has an annual fundraising goal of $9.4 million. Rhodes believes that goal is not only achievable, but can be significantly surpassed. “The more people we can talk to about this incredible mission, the more confident I am that our community will support our critical work.”

For 26 years, he made life’s mission to support our nation’s youth, especially those at highest risk for dropping out of school, using drugs or ending up homeless.

Born and raised the son of a state trooper in rural Alaska, Rhodes followed his athletic dreams to Grambling State University in Louisiana where he excelled as a student athlete. Upon completing his undergraduate degree, he entered graduate school at Grambling where he obtained a Master’s of Science in Criminology.

“I couldn’t be more excited to hit the ground running,” said Rhodes. “I’m proud to wear the brand of such an iconic global organization”.

Rhodes is a current member of the Association of Fundraising Professionals and Rotary International. He also supports Second Harvest Food Bank, Boy Scouts of America and serves on the Board of Directors of North Texas LEAD. Rhodes can be reached at