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James Love Named Executive Director of Greater Rochester Chapter

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I look forward to upholding the strong tradition of this great organization

Rosie Taravella, American Red Cross, Western and Central New York Regional CEO, is proud to announce the appointment of James Love as Executive Director of the Greater Rochester Chapter. Love has been with the Red Cross for over 27 years, most recently serving as the Regional Director for the Service to the Armed Forces program.

“I am excited to have someone with so much Red Cross knowledge experience leading our Greater Rochester team,” Taravella said. “His enthusiasm and dedication are exactly what we need in this position. I look forward to continuing to work with Jim and our incredible staff and volunteers as we continue to provide vital services to this wonderful community.”

“I am honored to follow in the footsteps of some incredible people that have held the post of Executive Director in this community,” Love said.  “I look forward to upholding the strong tradition of this great organization as well as supporting the important work the staff and volunteers do in the Greater Rochester community each and every day.”

Love began his Red Cross career as a Water Safety Instructor while attending SUNY Brockport. He has held various senior management positions within the Red Cross in both the Batavia and Elmira Chapters. In 2004, he was appointed Executive Director for the Wayne County Chapter, where he oversaw all programs within the Chapter for ten years. Since 2014, Love has served as the Regional Director for the Services to the Armed Forces program, helping to rejuvenate the organization’s oldest program across 26 counties.

As Executive Director of the Greater Rochester Chapter, Love will oversee Red Cross services in Livingston, Monroe and Ontario Counties. In the twelve-month period between July 2014-June 2015, with the support of 1,298 locally-based volunteers, those services included: providing direct assistance to 354 families following fires and other disasters; teaching 18,962 people life-saving Health & Safety skills such as CPR and First Aid; opening 234 cases to help members of our military and their families; and helping collect 45,712 blood donations.

Love will be a part of the 23rd Annual Bank of America Casting for Caring event May 2-3. Licensed charter boat captains will take teams of four out on Lake Ontario from the Rochester Yacht Club, with prizes for the biggest fish and the most fish each session. Last year, about 300 fishermen and fisherwomen reeled in $130,000 to support the work of the Greater Rochester Chapter. For more information on this year’s event, please visit