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ARC NEPA Region Introduces Home Fire Preparedness Campaign

Home Fire Preparedness Campaign
The Red Cross responds to nearly 70,000 disasters each year, a majority of them are home fires.

On Saturday, October 11, 2014, the American Red Cross NEPA Region will introduce the Home Fire Preparedness Campaign, a national 5-year initiative aimed at reducing the number of fire deaths and injuries in the U.S. by 25 percent.

The Red Cross utilized mapping technology to identify communities that suffer from above-average occurrences of home fires. Beginning at 10 A.M., on Saturday, October 11th, Red Cross volunteer teams will conduct community canvassing in the 19601 neighborhood in Reading, Berks County. They will meet with families in their homes to complete a home safety checklist, help them develop a fire escape plan and install smoke alarms and replace batteries.

Peter Brown, American Red Cross NEPA Region CEO commented, “The Red Cross responds to nearly 70,000 disasters each year, a majority of them are home fires. In fact, every nine minutes the Red Cross is called upon to respond to a home fire.” While many home fires are preventable, each year they kill more people nationally than all natural disasters combined. According to published statistics, nearly two-thirds of all fire-related deaths occur in homes that have no functioning smoke alarms. Furthermore, working smoke alarms cut the risk of dying in home fires by half.

Media are encouraged to participate in this lifesaving effort to rally our community into being Red Cross Ready. Please contact Jennifer LoConte, Regional Community Officer, if you are able to attend. Media are asked to be at the parking lot across from the North West Middle School at the corner of West Spring and McKnight by approximately 9:30 A.M. Interviews with residents and on-camera installations will be pre-determined and conveniently arranged.

Over the coming months, the Red Cross will continue this community campaign throughout neighborhoods of the region.

About the American Red Cross:

You can help people affected by disasters like floods, fires, tornadoes and hurricanes, as well as countless crises at home and around the world, by making a donation to support American Red Cross Disaster Relief. Your gift enables the Red Cross to prepare for and provide shelter, food, emotional support and other assistance in response to disasters. Visit or call 1-800-RED-CROSS, (1-800-733-2767). Contributions may also be sent to the American Red Cross, Northeast Pennsylvania Region, 964 Marcon Blvd. Suite 220, Allenton, PA 18109 or your local Red Cross chapters.

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.