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Red Cross and Price Chopper Launch Preparedness Campaign

Red Cross Emergency Response Vehicle providing relief after Superstorm Sandy.
We are excited to have Price Chopper's support in sharing important information about preparedness.


FOR IMMEDIATE RELEASE ... (Vermont & the New Hampshire Upper Valley – September 3, 2014) September is National Preparedness Month and this September, Price Chopper has launched a special, month-long campaign with the American Red Cross to encourage shoppers to Be aware. Be prepared. Be Red Cross Ready. 


Throughout the month of September, the campaign will offer a wide array of information to help people become “Red Cross Ready” for emergencies, while also raising funds to help local Red Cross chapters prepare for and respond to disasters big and small. 


The mission of the American Red Cross is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.  This campaign exemplifies how, through a simple donation of a $1 or more at checkout, everyone can do their part to support Red Cross disaster relief, ensuring that help is there when it is needed most. 


“We are very excited to have the support of Price Chopper to share important information about emergency preparedness during National Preparedness Month,” said Doug Bishop, Director of Communications of the American Red Cross Vermont and the New Hampshire Upper Valley Region.  “In addition to raising money to help the Red Cross prepare and respond to emergencies, this campaign will make a difference in our community by teaching people how they can prepare for disasters.” 


“Unlike the disaster-focused campaigns that have brought our community together, National Preparedness Month serves to heighten and localize awareness on the front side,” said Mona Golub, Price Chopper's VP of Public Relations and Consumer Services.  “It not only prompts each of us to ensure that our homes and cars are equipped with ready kits (non-perishable food, batteries, first aid items, etc.), and that we have an evacuation plan and functioning fire extinguishers, fire and CO2 alarms, but it calls attention to the fact that our regional Red Cross chapter responds to emergencies on a daily basis and needs our ongoing support to continue their life-sustaining work right here at home," she added. 


From September 1st through the 30th, customers at any of Price Chopper’s 135 stores, including the nineteen stores across Vermont and New Hampshire, can support their local Red Cross chapters by making donations at checkout.  Price Chopper will match all donations made throughout the month, up to $10,000.  Shoppers can also take action during National Preparedness Month by purchasing emergency supplies, such as flashlights, batteries, bottled water, and non-perishable food, at Price Chopper stores. 


For more information about National Preparedness Month and Red Cross emergency preparedness resources, visit 


About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families.  The Red Cross is a not-for profit organization that depends on volunteers and the generosity of the American public to perform its mission.  For more information, please visit or visit us on Twitter at @RedCross.