Hy-Vee Heroes Game

Nebraska and SW Iowa - Hy-Vee Heroes Game

Hy-Vee is proud to be the title sponsor of the yearly meeting between the University of Nebraska and University of Iowa football teams – a Big Ten Conference rivalry that has been dubbed “The Heroes Game.” This annual rivalry benefits the American Red Cross, an organization doing “incredible good” in the heartland.

The “Heroes Game,” scheduled for the Friday after Thanksgiving, pits conference powerhouses Nebraska and Iowa in what promises to become an epic battle for bragging rights in the nation’s heartland. The two teams will be playing for more than a trophy, however; with the help of Hy-Vee, they will use the national stage created by the game to recognize individuals for acts of heroism in their communities.