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2013 Hope by Design Gala Features Innovative Talents of Community

SAN FRANCISCO, CA (January 14, 2012) – Embracing its new location in San Francisco’s Design District, the American Red Cross Bay Area Chapter’s 2013 Red Cross Gala themed “Hope By Design” will highlight the talents, creativity, and imagination of the Bay Area’s top designers. These designers will create individual tablescapes for patrons to preview and enjoy, which will uniquely celebrate the Red Cross mission. Every day, in the Bay Area, the American Red Cross gives hope to local residents faced with disaster and works with the community to design a plan, helping to prevent and prepare for emergencies. When disaster strikes the Bay Area, we will have hope, not by accident, but by design.

This year’s Red Cross Gala, presented by Dignity Health, Kaiser Permanente and Wells Fargo Bank, will honor Lloyd Dean, Chief Executive Officer of Dignity Health, as the American Red Cross Bay Area Humanitarian CEO of the Year for his commitment to providing immediate humanitarian assistance to those in need. A nationally recognized leader within and beyond the field of health care, Dean oversees Dignity Health – one of the nation’s five largest health care systems and a 16-state network of nearly 11,000 physicians, 56,000 employees, and more than 300 care centers. Under his leadership, Dignity Health and the American Red Cross have developed a long-standing partnership based on the mutual goal of delivering humanitarian relief both locally and around the world in times of emergency.

Designers will be asked to work within a set of color and space-related parameters and to incorporate at least one red cross per table. Additionally, they will have the option to bring in alternative items, to be replaced prior to dinner service making the tables and experience for our guest unique. Interested designers are asked to submit an application and if chosen, will be featured during the gala and at a “Preview Party,” which will allow those in the design community, including key designed-focused publications, to preview the tables the night before the gala. Visit for more information.

The historic Red Cross Gala, the largest fundraising event for the crucial work of the American Red Cross Bay Area Chapter, is co-chaired by Susan Atherton and Gwyneth Borden. Serving as Honorary Co-Chairs are the Honorable Willie L. Brown, Jr. and Michael Covarrubias. Civic leaders, corporate sponsors and the Bay Area’s leading philanthropists will gather for the black tie festivities including cocktails, dinner, dancing, live and silent auctions, and a raffle drawing. The event aims to engage business leaders and major donors in the life-saving mission of the Red Cross within the community. The 2012 Red Cross Gala raised more than $600,000 for the local Chapter.

About the Red Cross Gala

2013 Red Cross Gala, presented by Dignity Health, Kaiser Permanente and Wells Fargo Bank, will take place on Saturday, April 6, at the Concourse Exhibition Center in San Francisco’s design district. The Red Cross Gala is the American Red Cross Bay Area Chapter’s annual fundraising event that benefits local disaster relief and readiness for the Bay Area’s 4.5 million residents, in addition to raising awareness of the vital role the Red Cross plays within global communities. The American Red Cross is seeking additional corporate sponsors for the event. For more information about the event and to purchase tickets or sponsor a table, please visit

About the American Red Cross Bay Area Chapter

As a community-based, humanitarian organization, the American Red Cross Bay Area provides relief to those affected by disasters and empowers individuals in our community to prevent, prepare for and respond to emergencies. By helping people in the Bay Area learn how to take care of their families and neighbors, the Red Cross strengthens the community and makes it ready for all types of disasters, including home fires, earthquakes, wildfires and health emergencies. Call 1-888-4-HELP-BAY (1-888-443-5722) or visit to learn more.