The American Red Cross has rolled out a redesigned website, redcross.org, to enable people to easily find help and to empower them to help others through their donations of time, blood or money. The redesigned site also provides a better user experience for people who want to take a Red Cross course and be prepared for emergencies.
“The Red Cross has continually evolved with the times since its founding, and the redesigned redcross.org represents the latest way the organization is harnessing technology to help perform its lifesaving mission,” said Craig Oldham, vice president of Digital Engagement at the Red Cross. “We believe the new site will help the people we serve get help quickly and easily, and empower people across the country to give help by taking a class, donating blood, volunteering or by making a generous financial contribution."
Earlier in the year the Red Cross unveiled its new brand identity, which honors the history of the Red Cross while seeking to appeal to a new generation of volunteers and donors. The redesigned website continues the organization’s evolution, and invites people to become part of the Red Cross. Building on the leadership of the Red Cross in the social media space, the redesigned site features a greater emphasis on user-generated content and contributions.
Additional features of the redesigned redcross.org include:
The launch of the redesigned website follows the recently released Red Cross First Aid App, as well as a new Hurricane App, which have both achieved an average 4.0/5.0 user rating so far. The Hurricane and First Aid Apps can be found in the Apple App Store and the Google Play Store for Android by searching for American Red Cross.