SAN DIEGO, August 23, 2012 – The American Red Cross has rolled out a redesigned website, redcross.org/sandiego, to enable people to easily find help and to empower them to help others through their donations of time, blood or money. The redesigned site also provides a better user experience for people who want to take a Red Cross course and be prepared for emergencies.
“The Red Cross continually works to modernize technology capabilities to perform its lifesaving mission," said Joe Craver, CEO of the San Diego/Imperial Counties Chapter of the American Red Cross. “We are delighted to share the new site to enable the community we serve to get help quickly and easily, and empower residents to give help by taking a class, volunteering their time or by financially supporting our mission.”
Earlier in the year the Red Cross unveiled its new brand identity, which honors the history of the Red Cross while seeking to appeal to a new generation of volunteers and donors. The redesigned website continues the organization’s evolution, and invites people to become part of the Red Cross. Building on the leadership of the Red Cross in the social media space, the redesigned site features a greater emphasis on user-generated content and contributions.
Additional features of the redesigned redcross.org include:
The launch of the redesigned website follows the recently released Red Cross First Aid App, which has achieved an average 4.0/5.0 user rating so far. The First Aid App can be found in the Apple App Store and the Google Play Store for Android by searching for American Red Cross.
About the American Red Cross, San Diego/Imperial Counties Chapter
The American Red Cross is not a government agency and relies on the generosity of the American people to provide our programs and services. The San Diego/Imperial Counties Chapter is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; 24-hour emergency services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. For more information about or to support the chapter please contact (858) 309-1200 or visit www.redcross.org/sandiego. Please also connect with us on Facebook and YouTube.