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American Red Cross and Great Central US Shakeout Have Resources

Albuquerque, NM — A regional earthquake preparedness campaign – the Great Central U.S. Shakeout – will be held February 7 and residents are urged to learn what supplies to have on hand and what to do if an earthquake strikes.

“You could be anywhere when an earthquake happens,” said Rahim Balsara, CEO of the American Red Cross in New Mexico, “Households, businesses and schools should take this opportunity to create or update their emergency plans and to practice what to do in case of an earthquake. Numerous faults run through our state and small to moderate quakes are recorded periodically, with some intensity up to a four according to the USGS.”

Download Free Red Cross Earthquake App

The free American Red Cross Earthquake App, available in English and Spanish, gives users access to real-time information so they know what to do before, during and after earthquakes.

This free app-–available in English or Spanish-–is the third in a series created by the American Red Cross, the nation’s leader in emergency preparedness, for use on both iPhone and Android platforms. The Earthquake App comes on the heels of the highly successful First Aid and Hurricane apps, which have been downloaded more than 1 million times.

Features of the app include:

  • Simple steps and checklists people can use to create a family emergency plan;
  • Earthquake epicenter location, impact magnitude and local geographical impact data provided by the U.S. Geological Survey;
  • A “Shake Zone Impact Map” that provides real-time, simplified impact assessment when available;
  • Preloaded content that gives users instant access to critical action steps, even without mobile connectivity;
  • One-touch “I’m safe” messaging that allows users to inform family and friends via social media outlets that they are out of harm’s way;
  • Toolkit with flashlight, strobe light and audible alarm; and
  • Locations of open Red Cross shelters.
  • The Earthquake App can be found in the Apple App Store and the Google Play Store for Android by searching for American Red Cross. Information on all American Red Cross apps can be found at

    Additional earthquake safety tips are available at People can learn more about the ShakeOut at

    Join the Ready Rating Program

    Red Cross Ready Rating™ ( is a free, web-based program designed to help businesses, organizations and schools become better prepared for emergencies. Members complete a self assessment of their current readiness level and receive immediate customized feedback and resources to improve their score.

    The Red Cross depends on the generosity of the American people to fulfill our mission. To help the Red Cross continue to save lives, contributions may be made to the American Red Cross Local Disaster Relief Fund by calling 1-800-560-2302. Contributions to the Local Disaster Relief Fund may also be sent to the American Red Cross in New Mexico by mail: American Red Cross in New Mexico, 7445 Pan American West Fwy. NE, Albuquerque, NM 87109 or made online at Follow us on Facebook and Twitter.

    About the American Red Cross:

    The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

    Media Contact: Beverly L. Allen, Communications Coordinator,, (505) 220 3097, February 6, 2013