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Download the New Mobile App! Hurricane By American Red Cross

Contact: Diane Concannon, American Red Cross - North Jersey Region

Telephone Office: (609) 951-2116

Telephone Cell: (609) 206-4043

Diane.Concannon@redcross.org

FOR MEDIA ONLY

PRINCETON, NJ, August 1, 2012 — The American Red Cross today launched its official Hurricane App, putting lifesaving information right in the hands of people who live in or who visit hurricane prone areas.

Watch the video and see

This free app is the second in a series to be created by the American Red Cross, the nation’s leader in emergency preparedness, for use on both iPhone and Android platforms. It gives instant access to local and real time information on what to do before, during and after hurricanes. Building on the Red Cross’ leadership in the social media space, the app also includes a number of features that allow people to monitor personalized weather alerts in locations where family and friends reside and share information with others in their social networks who might also need it.

“We want everyone to be to be ready for hurricanes,” said Mathieu Nelessen, regional CEO, American Red Cross North Jersey Region. “The Red Cross Hurricane App allows people to receive and spread emergency information and to share their own status with friends and loved ones through social networks, anywhere, anytime.”

The launch of the Red Cross hurricane app comes just before what is traditionally the busiest period of the Atlantic hurricane season. Features of the app include:

• One touch “I’m safe” messaging that allows users to broadcast reassurance to family and friends via social media outlets that they are out of harm’s way;

• Location-based NOAA weather alerts for the United States and its territories users can share on social networks;

• Remote monitoring of personalized weather alerts where family and friends reside

• Locations of open Red Cross shelters;

• Simple steps and checklists people can use to create a family emergency plan;

• Preloaded content that gives users instant access to critical action steps, even without mobile connectivity;

• Toolkit with flashlight, strobe light and audible alarm; and

• Badges users can earn through interactive quizzes and share on social networks.

The app enables people across the country to receive alerts for locations in areas where they like to vacation or where loved ones live, giving peace of mind to travelers, people who winter in warmer climates, and those with elderly relatives or college students in coastal areas.

National Red Cross experts in health, safety, and preparedness have thoroughly reviewed and field tested the information and advice provided in this app.

The Hurricane App follows the recently released Red Cross First Aid App which has had nearly 600,000 downloads in just six weeks. Testimonials and positive reviews have shown how dozens of people already have used the app to help in real-life situations.

The Hurricane and First Aid Apps can be found in the Apple App Store and the Google Play Store for Android by searching for American Red Cross. Downloading the First Aid app is not a substitute for training. First Aid and CPR/AED training empowers people to know how to respond to emergencies in case advanced medical help is delayed. People can visit redcross.org/takeaclass for course information and to register.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at blog.redcross.org.

About the American Red Cross North Jersey Region:

The American Red Cross North Jersey Region provides programs and services throughout the counties of Bergen, Essex, Hudson, Hunterdon, Mercer, Middlesex, Morris, Passaic, Somerset, Sussex, Union and Warren, with a combined population of 5.7 million. The region trains and mobilizes more than 6,000 volunteers who support the delivery of services in the community. Last year, the Red Cross North Jersey Region responded to 479 local disasters, helping 1,296 families displaced by home fires; educated 25,732 community members about disaster preparedness; collected 25,079 units of blood through blood drives and Red Cross Blood Donation Centers; helped 1,587 military families send emergency messages, receive financial assistance, and get counseling and referrals; and trained 138,620 individuals with life-saving skills in CPR, AED use, first aid and aquatics.