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Fire Prevention Outreach Honors MLK, Jr.

Life’s most persistent question, Dr. King once asked, is what are you doing for others?

The American Red Cross Bay Area Chapter is participating in the region's largest Martin Luther King Jr. Day celebration of 2012.

This Martin Luther King, Jr. Day, American Red Cross volunteers and partner organizations in Santa Cruz County will be out helping our community by visiting hundreds of homes in Santa Cruz and Watsonville and talking to residents about fire safety.

Volunteers will join Beach Flats Community Center, Grey Bears, Mountain Community Resource Center, Meals on Wheels, Pajaro Valley Loaves and Fishes, Second Harvest Food Bank, The City of Watsonville Parks and Community Services, the Watsonville Fire Department, and the Watsonville Police Cadets as part of the project during the week leading up to the Martin Luther King, Jr. holiday, as well as on Monday, January 16, 2012.

Red Cross Clubs from Santa Cruz High, Pacific Collegiate School, Soquel High and Aptos High will also participate.

The teams will talk with residents and leave behind door hangers with fire safety information about smoke alarms, creating a household fire escape plan, safe home heating and kitchen safety.

There will also be fire prevention outreach events presented in English and Spanish in some neighborhoods the morning of January 12, 2012. The following preparedness presentations and events are open to the community:

Marinovich Community Center in Watsonville

  • 120 Second St.
  • Preparedness event from 10 a.m. to 12 p.m.
  • 10 a.m. to 10:45 a.m. presentation in English
  • 10:45 a.m. to 11:30 a.m. presentation in Spanish
  • Beach Flats Community Center in Santa Cruz

  • 133 Leibrandt Ave.
  • Preparedness event from 10 a.m. to 12 p.m.
  • 10 a.m. to 10:45 a.m. presentation in English
  • 11 a.m. to 11:45 a.m. presentation in Spanish
  • All Red Cross disaster assistance is free, made possible by the donations of time and money by local residents and companies. If you are interested in helping residents affected by home fires and other local emergencies, please call 831-462-2881 or visit our website at

    About American Red Cross Santa Cruz County Chapter

    The American Red Cross Santa Cruz County Chapter is a non-profit, humanitarian organization that depends on the generous contributions of time and money from Santa Cruz County residents and companies to provide services and programs that help our community prevent, prepare for and respond to emergencies. For more information about disaster preparedness, health and safety classes, volunteer opportunities, and financial contributions, visit or call us at 831-462-2881. You can also find us on Facebook and Twitter.

    Media Contact:

    Elizabeth Shemaria

    (415) 940-3392