You are using an outdated browser. Please upgrade your browser to improve your experience.

New Executive Director to Lead American Red Cross Throughout South Texas

HARLINGEN, TEXAS, OCTOBER 14, 2011—The American Red Cross, South Texas Chapter is pleased to announce that Cynthia Guerra will assume the position of Executive Director effective October 17, 2011. As Executive Director, she will serve in a leadership role to improve the resiliency of the communities served by the chapter to respond to and recover from natural and man-made disasters as well as promoting the growth, quality and constituency of American Red Cross programs and services throughout the valley.

“Cynthia was selected for this position based on her business expertise, community involvement and knowledge of the Rio Grande Valley. We are excited to have someone so engrained in the community to direct our services when they are needed most,” said Steve Vetrano, Chief Executive Officer, Texas Gulf Coast Region of the American Red Cross.

Guerra said her focus will be on relationships. “I want to strengthen our current relationships and develop new relationships for the future,” said Guerra. “I am looking forward to serving our community through the life-saving mission of the American Red Cross. You can continue to count on your American Red Cross to respond to disasters, large and small,” said Guerra.

Prior to joining the American Red Cross, Guerra has served as the Director of Business Development at the Edinburg Regional Medical Center in Edinburg, Texas and Director of Development for Driscoll Children’s Hospital. She is also a member of the West Hidalgo Rotary Club and volunteers with additional non-profit organizations.

As a part of the newly established Texas Gulf Coast Region and a nationwide network of chapters, the South Texas Chapter with headquarters in Harlingen, Texas and a branch office in Pharr, Texas, provides lifesaving Red Cross services to over 1, 200,000 people within Cameron, Hidalgo, Starr and Willacy counties.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at