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Los Angeles Red Cross Partners with Pasadena Fire Department to Save Lives

WHAT: As part of their multi-year Home Fire Prevention Campaign, the American Red Cross has partnered with the Pasadena Fire Department to install smoke detectors and provide residents with critical home fire prevention information. Following a press conference, 100 volunteers will go door-to-door to install new smoke detectors in 80 homes and perform home fire safety checks. Media is welcome to accompany the install teams.


WHEN: Saturday, January 31st

8:30  --  9:00 a.m. : Press Conference

9:00  -- 12:00 p.m.: Smoke Detector Install

12:00 --  1:00 p.m.: Community party (Fire Fighters will grill Hot Dogs!)


WHERE: Jackie Robinson Park 

1081 N. Fair Oaks Ave. • Pasadena, CA 91103 


WHO: Press Conference Participants:

  • Jacque Robinson, Vice Mayor of Pasadena
  • Ben Green, American Red Cross Chapter Executive Director
  • Jarrett Barrios, CEO for the American Red Cross Los Angeles Region.
  • Lisa Derderian, Pasadena Fire Department
  • Neighborhood participant (TBD)


WHY: Seven times per day, someone in this country dies in a home fire and the rate is increasing. 


Because of the high number of home fires in this country, the Red Cross launched a campaign this year to reduce the number of home fire deaths and injuries by 25 percent over the next five years. Smoke detectors are not a luxury but a vital necessity. The Home Fire Prevention Campaign is our opportunity to  give important safety tips, ensure that current smoke detectors are working (and have charged batteries) and install smoke detectors in homes as needed.

In the past five years, Pasadena has counted 7 home fire fatalities, 18 home fire injuries, 487 home fires.



Phyllis Cohn, Director of Communications, Los Angeles Region Red Cross

(310) 775-5288,

Lisa Derderian, Public Information Officer, Pasadena Fire Department 

(626) 945-5169,