SAN DIEGO, Nov. 21, 2013 – Tuesday, Dec. 3, 2013 marks #GivingTuesday, a day to kick off the holiday giving season and usher in a new way of thinking about giving. On the heels of Thanksgiving, Black Friday and Cyber Monday, people around the world are dedicating a day to philanthropy and service. For the American Red Cross San Diego/Imperial Counties Chapter, #GivingTuesday means the local CEO, Tony Young, will be living in a mock shelter outside Red Cross headquarters in Kearny Mesa until enough money is raised to get him back home for the holidays.
The effort, called Shelter of Hope, is being launched to raise funds during the holiday giving season, while also bringing awareness to the vital services the Red Cross provides in the community with the help of compassionate volunteers and generous supporters.
“For me, this is an interesting way to help draw attention to the Red Cross and showcase just how crucial donations are to ensuring we fulfill our mission of preventing and alleviating human suffering in the face of emergencies,” said Tony Young, CEO of the San Diego/Imperial Counties Chapter of the Red Cross. “I’m prepared to do this for as long as needed, but I sure hope San Diego will get me home soon.”
The Shelter of Hope also provides an ongoing opportunity to highlight Prepare San Diego. In September, the Red Cross along with key partners announced the initiative – a four-year regional resiliency initiative driven by the Red Cross to help prepare the San Diego region for human emergencies and disasters. A key goal with the initiative is to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, one million people in San Diego County will make an emergency plan, build a disaster kit or get trained to effectively respond.
To celebrate the kickoff of the campaign on Tuesday Dec. 3, the Red Cross will be giving away a Red Cross bag (with tips to kick-start their emergency kit) to the first 250 San Diegans who stop by and donate, while supplies last. Everyone who donates will also be entered into a raffle to win preparedness items including solar crank radios, rolling disaster backpack, teddy bear with first aid kit and more. Event attendees and donors will also be able to make an emergency evacuation plan onsite, as well as receive a tour of the Red Cross operations.
Those interested can also find more information about the Shelter of Hope at redcross.org/sandiego, or by calling (858) 309-1278.