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‘Prepare San Diego’ Celebrates Year One Successes

San Diego, CA - Today the American Red Cross San Diego/Imperial Counties Chapter announced key updates on Prepare San Diego, a four-year community-wide resiliency initiative driven by the Red Cross to help prepare the San Diego region for emergencies and disasters.

Launched in Sept. 2013, Prepare San Diego brings together key business and community leaders from the region to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, people in San Diego County will take one millions actions towards getting prepared by Sept. 2017. The three actions include building a disaster kit, making an emergency plan or getting trained to effectively respond.

“The Red Cross is proud to announce that in the first year of the Prepare San Diego initiative we have logged nearly 275,000 preparedness actions in San Diego County," said Bill Earley, Regional Chief Executive Officer of the local Red Cross. “This amazing number would have not been possible without the support of our Business Council and the community at large.”

“But what keeps me up at night is we still have a long way to go. September is National Preparedness Month and a perfect time for individuals, families, businesses and organizations to take action,” added Earley.

A pivotal component and key driver for the initiative is the Business Council. Prepare San Diego Business Council leadership works to create a sustainable, community-wide network that encourages preparedness, carries out response and recovery, and strives for resiliency in the face of disaster. Business Council members have the opportunity to take a leadership role and serve as the steering committee for business resiliency in San Diego County. Members include San Diego Gas & Electric (SDG&E), AT&T, Cox Communications, Illumina and Walmart.

"SDG&E has long been an advocate of safety and emergency preparedness, and is a supporter of the American Red Cross and many other entities in the region," said Frank Urtasun, SDG&E’s regional vice president of external affairs. "Prepare San Diego is a program that brings the entire community together, shoulder-to-shoulder, to make preparedness a priority. We must look at everything through a preparedness lens."

Forty percent of businesses don’t reopen their doors after a disaster. Local businesses interested in getting involved in the initiative are encouraged to contact Wendy McKinney, Chief Development Officer, at Wendy.Mckinney@redcross.org or (858) 309-1217.

In Year One, the initiative focused on key neighborhoods and cities. Year Two this strategy remains, but the focus will shift to more closely engaging corporate and government partners to provide their numbers in preparedness actions taken in support of the initiative. Heightened grassroots efforts will also come into play.

The laser-focused areas this year include: Oceanside (Camp Pendleton and Mission East neighborhood), El Cajon, La Mesa, Southeast San Diego, and Chula Vista.

Prepare San Diego -Year One By the Numbers

Total Preparedness Actions Taken*: 274,589

Breakdown:

  • Got A Kit – 11,995
  • Made A Plan – 196,241
  • Got Trained – 66,353
  • *Timeframe: Sept. 1 2013 – Aug. 27, 2014

    For more information about Prepare San Diego and how to get involved as an individual, business or community partner, please visit www.preparesandiego.org.

    About Prepare San Diego

    Prepare San Diego began in 2013 as a four-year regional resiliency initiative driven by the American Red Cross to help prepare the San Diego region for human emergencies and disasters. Through Prepare San Diego, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. A key goal with the initiative is to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, one million people in San Diego County will make an emergency plan, build a disaster kit or get trained to effectively respond. Visit www.preparesandiego.org to join the movement and share what action you’ve taken to get prepared.

    About the American Red Cross San Diego/Imperial Counties Chapter

    The American Red Cross San Diego/Imperial Counties Chapter is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; 24-hour emergency services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please vi sit redcross.org/sandiego or connect with us on Facebook and YouTube and Twitter.