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‘PREPARE SAN DIEGO’ ENTERS THIRD YEAR AHEAD OF GOAL

The four-year regional resiliency initiative boasts high-level stakeholder support and goal to complete one million preparedness actions 

SAN DIEGO, Sept. 1, 2015 — September is National Preparedness Month and a perfect time for individuals, families, businesses and organizations to take action through Prepare San Diego, a four-year community-wide resiliency initiative. The program, driven by the American Red Cross of San Diego/Imperial Counties, was designed to help prepare the San Diego region for emergencies and disasters

“The Red Cross is proud to announce that in the first two years of the Prepare San Diego initiative we have logged over 608,000 preparedness actions in San Diego County," said Bill Earley, Regional Chief Executive Officer of the local Red Cross. “This puts us ahead of our goal, but there is much work to do. Preparedness is a responsibility of all of us in the community. We credit our partners and our Business Leadership Council with helping drive this important endeavor.”

Prepare San Diego By the Numbers

Total Preparedness Actions Taken*: 608,018

Breakdown:

·         Got A Kit – 28,334

·         Made A Plan – 396,545

·         Got Trained – 183,139

*Timeframe: Sept. 1 2013 – Aug. 31, 2015

Launched in Sept. 2013, Prepare San Diego brings together key business and community leaders from the region to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, people in San Diego County will take one million preparedness actions by Sept. 2017.

The preparedness actions include building a disaster kit, making an emergency plan or getting trained to effectively respond. The Red Cross team has also integrated its Home Fire Campaign into the Prepare San Diego program where volunteers and partners install free smoke alarms in homes and talk to residents about disaster preparedness, including making emergency evacuation plans.

A pivotal component and key driver for the initiative is the Business Leadership Council. This leadership group works to create a sustainable, community-wide network that encourages preparedness, carries out response and recovery, and strives for resiliency in the face of disaster. Members have the opportunity to take a leadership role and serve as the steering committee for business resiliency in San Diego County. This year members include San Diego Gas & Electric (SDG&E), AT&T, Wawanesa, Wells Fargo Bank, SeaWorld, Bank of America and US Bank. Founding members of the council include SDG&E, AT&T, Cox Communications, Illumina and Walmart.

"SDG&E has long been an advocate of safety and emergency preparedness, and is proud to support the American Red Cross,” said Frank Urtasun, SDG&E’s regional vice president of external relations. "Prepare San Diego is a program that brings the community together, to make preparedness a priority. I encourage others to join the American Red Cross in helping our region be as prepared as possible for the next disaster."

Forty percent of businesses don’t reopen their doors after a disaster. Local businesses interested in getting involved in the Business Leadership Council are encouraged to contact Wendy McKinney, Red Cross Chief Development Officer at 858-309-1217 or at wendy.mckinney@redcross.org.

In Year One, the initiative focused on key neighborhoods and cities. In Year Two while the strategy remained, the focus shifted to grassroots efforts and more closely engaging partners to provide their numbers in preparedness actions taken in support of the initiative. Taking those same strategies into Year Three, the focus aligns with areas the organization will be conducting smoke alarm installations as part of the Home Fire Campaign. Additionally a targeted approach will also be on business and military base preparedness efforts.

For more information about Prepare San Diego and how to get involved as an individual, business or community partner, please visit www.preparesandiego.org. 

About Prepare San Diego

Prepare San Diego began in 2013 as a four-year regional resiliency initiative driven by the American Red Cross to help prepare the San Diego region for human emergencies and disastersThrough Prepare San Diego, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. A key goal with the initiative is to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, one million people in San Diego County will make an emergency plan, build a disaster kit or get trained to effectively respond. Visit www.preparesandiego.org to join the movement and share what action you’ve taken to get prepared. 

About the American Red Cross of San Diego/Imperial Counties

The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle.  The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/sandiego or connect with us on Facebook and YouTube and Twitter.          

 

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