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Red Cross ‘Shelter Of Hope’ Campaign Raises $150K for Local Disaster Relief

SAN DIEGO, June 9, 2015 — The American Red Cross of San Diego/Imperial Counties concluded its Shelter Of Hope campaign where local CEO Bill Earley lived in a mock shelter for nine days by exceeding the $150,000 fundraising goal. The funds support disaster relief efforts in this community.

Earley began living in the mock disaster shelter on June 1 and originally planned to return home on June 7. He decided to remain in the shelter until the crucial goal was met, relying solely on financial donations to get him back home.

The effort was created to raise funds for local disaster relief, while also bringing awareness to the vital services the Red Cross provides in the community with the help of generous supporters and compassionate volunteers. Locally, the Red Cross responds to an average of one disaster every 24 hours. Shelter Of Hope was developed as a way to showcase just how critical donations are to ensuring the Red Cross mission of preventing and alleviating human suffering in the face of emergencies- from wildfires to home fires and so much more.

 “This experience enabled me to deeply reflect on the good work we do at the Red Cross. I made the personal commitment to truly act as though I was unable to return to my own home -- unable to have all of my own belongings with me and work with several community supporters to get essentials like meals, snacks - a shower,” said Earley. “It was exhausting, and it wasn’t a true disaster situation. I cannot imagine the added emotional exhaustion of being in a shelter and not knowing if your own home was still standing. It's overwhelming to even think about.”

“As I near my one-year anniversary with the organization, I've experienced a newfound appreciation for what we do, the compassion we share for those displaced and may have lost everything, and how a community comes together to help those in need,” he added.

For photos and a look at the week, search #ShelterOfHope or visit any of the following social media accounts: @BillEarleySD, @SDICRedCross,

Visitors at the Shelter Of Hope had the chance to chat with Bill, participate in hands-only CPR training with Red Cross experts, win giveaways and take part in preparedness activities, see disaster response vehicles and more.

“We’d like to thank our partners, supporters and everyone who donated financially to the cause,” said Wendy McKinney, Chief Development Officer for the local Red Cross.

The following partners served as location sites for each day and night of the campaign:

·         Petco Park and the San Diego Padres

·         Parkway Plaza

·         Westfield Carlsbad and the City of Carlsbad

·         Chula Vista Fire Dept./Fire Station #4

·         San Diego County Fair

·         Kobey’s Swap Meet

The following sponsors and supporters played large roles and made generous donations during the campaign:

·         GKN Aerospace

·         Journey Community Church

·         AT&T

·         San Diego Gas & Electric

·         Beta Engineering

·         DJO Global

·         Union Bank

·         Qualcomm

·         Sheppard Mullin

·         Wawanesa

·         Volt

·         CNA

·         Nomad Donuts

·         Studio Diner

·         La Bella Pizza Garden

·         Grandstand Pizza

·         Hilltop Deli

·         Red Cross volunteers, staff and Board members

Donations to the Shelter of Hope campaign can still be made at

For more about the local Red Cross, visit


About the American Red Cross of San Diego/Imperial Counties


The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle.  The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or connect with us on Facebook and YouTube and Twitter.