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Red Cross Selects New Community Chapter Executive

CARMEL, CA (March 10, 2014) - The American Red Cross Gateway to the Golden State Region is proud to announce that Michele Averill has been selected as the new Community Chapter Executive of the American Red Cross Monterey Bay Area Chapter. Her first day will be April 14, 2014.

“Michele has worked in the health care field and is experienced at providing strategic yet compassionate service to the community,” said Mark Cloutier, American Red Cross Regional CEO. “A strong supporter of the work of the Red Cross, she has a great entrepreneurial spirit that I have no doubt will build on the solid foundation and reputation for compassionate service delivery that we have in Monterey and San Benito Counties.”

In this position, Averill will provide leadership to the 300 local volunteers and six employees to serve the nearly 484,000 residents in Monterey and San Benito Counties with lifesaving programs and services. Each year, the Monterey Bay Area Chapter teaches more than 14,000 residents how to prepare themselves and their families for emergencies both big and small. Local Red Cross volunteers respond to an average of 42 local emergencies and helped 70 affected residents to recover. Annually, more than a dozen local volunteers deploy on national disaster assignments.

“Michele Averill is a successful community leader with an extensive record of developing solid community relationships that transform vision into action and large-scale community projects,” shared Dennis Alexander, Chair of the Search Committee. “We are looking forward to working with Michele. Her experience and demonstrated ability to lead teams bodes well for the future success of the Monterey Bay Area Chapter to best serve those during their greatest time of need.”

“As a lifelong resident of the area I am honored and excited to carry out the mission of our American Red Cross,” said Michele. “I look forward to serving and empowering our Central Coast community and providing humanitarian support when it is needed most.”

Most recently, Michele was the Outpatient/Physician Group Director, Business Development for Diagnostic Radiology and Oncology Services, where she developed new business through direct marketing visits with physicians, hospital networks and venture capitalists, and assisted with the launch of a telemedicine program.

Michele spent 13 years with Saint Louise Regional Hospital in Gilroy. She started as the Breast Center Coordinator and later became the Director, Physician Relations and Marketing where she successfully recruited high quality physicians, increased physician retention, and spearheaded a community-building program.

In 2006, Michele was promoted to Chief Executive Officer of the Foundation and Vice President of Development. She launched the first Capital Campaign for Saint Louise Regional Hospital and increased annual giving by 33 percent. She collaborated with community leaders and created “Partners for Healthcare Excellence,” a fundraising committee formed by community members to address unfunded needs for the hospital and ensured the continuing growth of the Foundation by collaborating with people of diverse backgrounds.

Having grown up in pastoral Corralitos, Michele has been an avid gardener since childhood. Combining her passion for horticulture and charitable giving, Michele was instrumental in forming a partnership between the Master Gardener Program of Santa Clara County and Saint Louise Hospital. Through this partnership a garden was established on the Saint Louise Hospital campus. The garden provides refuge for patients and families, and provides donated fruits and vegetables to St. Joseph’s Family Center in Gilroy feeding the hungry.

She serves on the board of the Arboretum at University of California Santa Cruz and is a member of the Gilroy Rotary. She is an active volunteer with a number of local nonprofits including St. Joseph’s Family Center, Gilroy Community Health Day, and the American Cancer Society, Relay for Life.

About the American Red Cross Monterey Bay Area Chapter

With office locations in Carmel, Salinas and Hollister, the American Red Cross Monterey Bay Chapter is a nonprofit, humanitarian organization that depends on the generous contributions of time and money from Monterey and San Benito Counties residents and companies to provide services and programs that help our community prepare for, respond to, and recover from emergencies. For more information on disaster preparedness, health and safety classes, volunteer opportunities, and financial contributions, visit our website at or call us at 1-831-624-6921. You may also find us on Facebook and Twitter.