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Red Cross and Pizza Hut Kick-Off Heroes Campaign

COLUMBIA, S.C., March 24, 2014 – The American Red Cross and Pizza Hut are partnering this spring to launch the 2014 Heroes Campaign benefiting disaster relief, health and safety education, Services to the Armed Forces and more. 

To jump start this year’s efforts, the Pizza Hut at 2725 Sunset Boulevard in West Columbia, is asking families to stop by Tuesday from 5-8 p.m. to grab dinner and learn more about preparedness. There will be a drawing for a Red Cross door prize along with information to help families prepare for every day emergencies.

Throughout the month of April, Pizza Hut will offer customers a special meal deal celebrating the 2014 Heroes Campaign. A percentage of sales from this deal will go directly to Red Cross programs and services. If customers wish to purchase a different menu item, they will be offered the opportunity to purchase a “Heroes” point-of-sale poster for a minimum $1 donation.  These posters will remain up in Pizza Hut for the month of April to commemorate the generosity of donors.

“Heroes for the American Red Cross” is a grassroots fundraising and awareness campaign that gives the public the chance to make a real impact on the community. Heroes pledge to raise a minimum of $1,000 for the Red Cross during the campaign period, and they will be recognized in the media and invited to campaign events in appreciation of their efforts. Participating Heroes can raise the money personally, as an organization or by hosting a fundraising event. If you or your organization is interested in joining the Heroes campaign, please contact Paula Thayer at Paula.Thayer@redcross.org or 803- 540-1219.

Because of trained disaster volunteers and financial assistance from the community, Red Cross has been able to help more than 1,100 people affected by disasters in the Palmetto SC region since Jan. 1.  On average, the American Red Cross, Palmetto SC Region responds to a disaster every 6.5 hours.  The Palmetto SC Region is made up of seven Red Cross chapters spanning 35-counties of South Carolina.

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission.  For more information, please visit Redcross.org.